An Airline for the People Management Accounting 02/27/2013 An Airline for the People JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012)‚ their goal is‚ and always has been‚ “bringing humanity back to air travel.” JetBlue values its strong company culture‚ as described on their “Work Here” website page (n.d.)‚ and its communication structure encourages upward and downward communication‚ which lessens
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commercials and via their websites. This allows JetBlue to have their company advertised in conjunction with well-known companies. “There can be no little doubt that airline frequent-flier incentive plans are one of the most significant developments in the history of relationship marketing and customer loyalty plans.” (Basso‚ Clements & Ross‚ 2009‚ p.101). In order for the company to rebuild and restore their customer base‚ they should focus on providing loyal customer programs with incentives that make
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Hoskisson R. (8th ed.). (2009). Strategic management: Competitiveness and globalization: Concepts & cases http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S. (3rd ed.). (2008). Straight and level: Practical airline economics. Aldershot: Ashgate Publishing‚ Ltd. Johnson W. & Weinstein A. (2nd ed.). (2004). Superior customer value in the new economy: concepts and cases Mard M.‚ Dunne R.‚ and Osborne E. (2004). Driving your company ’s value: Strategic benchmarking for value
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HONG KONG BAPTIST UNIVERSITY CONTINGENCY PLAN Team Member 陈韵筱 12427470 黄汝兮 12404594 罗诗韵 12414670 罗雨婷 12405426 邵滟婷 12414654 Content 1. Introduction……………………………………………………………….…3 2. Objectives of the plan………………………………………………………..3 3. Stakeholders of Hong Kong Baptist University……………………………..4 4. List of potential risks………………………………………………………...4 5. Fabricating academic credentials of teaching staffs………… ………………..5 5.1 Situation identification…………………………………………
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1. Introduction……………………………………………………………….…3 2. Objectives of the plan………………………………………………………..3 3. Stakeholders of Hong Kong Baptist University……………………………..4 4. List of potential risks………………………………………………………...4 5. Fabricating academic credentials of teaching staffs………… ………………..5 5.1 Situation identification………………………………………….……..…..5 5.2 Responsibilities of Crisis Management Team………………………….…....6 5.3 Action to be taken……………………………………………………......10 5.3.1 Principles of action during the crisis……………………………………
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The contingency plan for this web-based business is a documented structure which provides instructional and referral information for response to emergency‚ back-up operation and post disaster recovery for information technology systems pertaining to system malfunction‚ power failures and protection from hackers and fraudulent activities. The contingency plan answer questions such as is the data backed up every day? Whether alternative servers are available for applications to be accessed from in
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CONTINGENCY contingency plan is a plan devised for an outcome other than in the usual (expected) plan.[1] It is often used for risk management when an exceptional risk that‚ though unlikely‚ would have catastrophic consequences. Contingency plans are often devised by governments orbusinesses. For example‚ suppose many employees of a company are traveling together on an aircraft which crashes‚ killing all aboard. The company could be severely strained or even ruined by such a loss. Accordingly‚
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Derivatives Soluion: Application for Financial Futures Case Solution for ’Peoples Federal Savings Bank ’ 1. Should Peoples Federal Savings have hedged its September 1 savings certificate rollover? Yes. The reasons are explained as below: Peoples had accumulated assets of $556m. These assets were funded by short term consumer deposits‚ consisting largely of 3-month fixed rate savings certificates. These savings certificates were highly affected by interest rate fluctuations. The long term loans
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leather seats‚ increased leg room‚ free in-flight DirecTV‚ free in-flight XM satellite radio and free unlimited brand name snacks and beverages. JetBlue has also established a relationship with American Express for its customer loyalty program “True Blue.” The easy to navigate and innovative JetBlue website brings in 77% of total company sales booked. JetBlue has many advantages on its side. The company is well positioned in one of the largest travel markets‚ the New York metropolitan area. In 2008
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Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five
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