PAU/LBS/2011/10/024 FINANCE - 2 EXAM ANALYSIS OF JET BLUE CASE: PREPARING FOR FINANCING SYNOPSIS OF THE CASE JetBlue Airways Corporation was formed in August 1998 as a low-fare‚ low-cost but high service passenger airline serving select United States market. JetBlue’s operations strategy was designed to achieve a low cost‚ whilst offering customers a pleasing and differentiated flying experience. JetBlue has had a successful business model and strong financial results during that period‚ and
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VS Southwest This case is a report that compares the financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity. The second firm in this case report‚ Southwest Airlines Company is a much older airline‚ which was founded
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What Substance Will Melt Ice the Fastest Have you ever wondered which substance melt ice the fastest? My question is how does the material on ice effect the rate the ice melts? To test this I will put sand‚ sugar‚ and salt on ice in separate containers. Next I will check every hour after I put the ice in the refrigerator to watch until one container’s ice has been half melted. To keep this experiment valid I will keep the amount of ice‚ the time‚ and the amount of materials the same. In my experiment
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David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high level of customer service it offers. It thus follows
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building a values-based‚ high commitment organizational culture. Her experience as head of human resources for Southwest Airlines from 1988 to 1994 provided her with both appreciation for the challenge and expertise to meet it. She was committed to attracting‚ developing and retaining outstanding people who could make the JetBlue concept a reality. Still‚ she recognized that JetBlue’s expansion goals were more aggressive than any she had met before. • • • Birth of an Airline • JetBlue was the best-funded
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The Unexpected Ice Storm Imagine going to sleep while freezing rain is falling from the sky. Upon waking up‚ ice has formed on your trees‚ your power is out‚ and trees in your area have split right in half or even worse‚ branches have snapped off. The trees may look beautiful‚ but it can become a hazard at any second because a branch might snap off and land on you. That is what happened in Ontario’s most recent ice storm. Over 500‚000 people in Ontario had no power‚ which affected many
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Cedar Georgevich 1) The management of Jet Blue accomplished being both effective and efficient utilizing a flat organizational structure. Unlike a typical expanding business‚ Jet Blue maintained a small business feel and did not develop numerous layers of management that characterizes a tall structure. Neeleman remained the one and only chief and CEO while his initial partners expanded on their positions and managed the associates. Neeleman and his partners made all vital decisions from the start
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for the products. In order for a business to target all of these elements at the right people at the right time‚ it must employ the right type of marketing mix: Product‚ Price‚ Place and Promotion. In a dysfunctional time for the airline industry‚ most airlines‚ especially major carriers‚ are adapting the concept of “doing less with more.” One low-cost carrier‚ JetBlue‚ is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each
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IPO Valuation FIN-605 Md. Miran Hossain College of Business Colorado State University 10 September‚ 2012 1. What are the advantages and disadvantages of going public? Discuss the IPO process. The Advantages of Going Public Financial Benefit The financial benefit in the form of raising capital is the most distinct advantage of going public. Capital can be used to fund research and development‚ fund capital expenditure or even used to pay off existing debt. Moreover‚ once the company is
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Appendix 1: Case Analysis Case reports should fulfill 3 basic requirements. 1. Identify all pertinent issues to be addressed by management. 2. Analyze and evaluate the company’s situation--both internally and externally--with regard to the mentioned issues and potential solutions. 3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action‚ and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the
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