Google Case What were the key factors behind Google’s early success? The main key factor for Google’s early success was the creation of PageRank algorithm. Stanford graduate students Sergey Brin and Larry Page transformed the spam problem of all search engines into an opportunity by creating an algorithm that favored pages that were referenced by other pages rather than simply counting key words. The page’s importance was determined by counting its inbound links‚ weighting the links more heavily
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This case is the about a promotional campaign that was conduct by PepsiCo‚ the producer and distributor of the soft drink Pepsi and Diet Pepsi. The advertisement which was entitle “Pepsi Stuff”‚ encourage the watcher to collect Pepsi Point and redeem these points for merchandise. The Plaintiff who is a resident of Settle Washington was a part of the test market and he saw the commercial that he contends constitutes an offer of a Harrier Jet for seven million points. 2. What is the core legal issue
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The Case of Jet Airways Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India having an average fleet age of 4.45 years. Jet Airways covers 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Singapore‚ Hong Kong‚ Kuala Lumpur‚ Colombo‚ Bangkok‚ Katmandu‚ Dhaka‚ Kuwait‚ Bahrain‚ Muscat‚ Doha‚ Riyadh‚ Jeddah‚ Abu Dhabi and Dubai. The Airline carried
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| | |WestJet: Environmental and Porter Analyses | |BUSM 4200 |
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Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives‚ namely in the social networking world‚ initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment‚ Sephora are conducting the
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SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation
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Why did Jet Airways announce retrenchment? The announcement was done due to rise in aviation fuel. Jet Airways thought through retrenchment the expenditure can be controlled which was going high due to fuel prices. What was the immediate reaction in the environment? Employees were protesting as they were with no job. By seeing the employees of Jet in such a situation‚ political parties supported them. Due to this government was forced to rethink on the hike of the prices and as well as
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service‚ WestJet has become one of the most trusted brands as well as Canada’s preferred airline. (Anonymous‚ 2011)‚ (marketing weekly news‚ 2012) One of the most important strengths of WestJet is their ability to provide low fares to consumers because of their low cost structure. (Yannopoulos‚ 2011) A key strength for WestJet has been the ability
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1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the liberalization the entry of private owned airlines operators and LCC emerged in the Indian market. By 1994 the government approved the entry of private players in the market. LCC emerged as the main concentration
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This form can be used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers. Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. The type of case that this is an evaluation case. In this case‚ one of the major problems that will be the main focus is the simple fact that there have been
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