Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
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bringing “Humanity Back to Air travel”. It follows the low cost strategy of Southwest Airlines but differentiate itself by facilitating customer with entertainment stuff. They give unique flying experience by providing new aircraft‚ simple and low fares‚ leather seats‚ free live TV at every seat‚ pre-assigned seatings‚ reliable performance‚ & high quality customer service. They are also focused on point to point service to large metropolitan areas with high average fares or highly traveled markets
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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Through a Customer Service Excellence Lens Sian Thomas. B.A. (Hons) Business and Management‚ Customer Service Excellence module‚ Level 6 Keywords: Customer Service Excellence‚ Culture‚ Understanding‚ Impact | Introduction The purpose of this research is to evaluate the importance of understanding culture in order to deliver customer service excellence from both an organisational perspective and the perspective of the customer. This paper will apply customer service excellence theory to
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PAU/LBS/2011/10/024 FINANCE - 2 EXAM ANALYSIS OF JET BLUE CASE: PREPARING FOR FINANCING SYNOPSIS OF THE CASE JetBlue Airways Corporation was formed in August 1998 as a low-fare‚ low-cost but high service passenger airline serving select United States market. JetBlue’s operations strategy was designed to achieve a low cost‚ whilst offering customers a pleasing and differentiated flying experience. JetBlue has had a successful business model and strong financial results during that period‚ and
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<i>"But when a whole family‚ or some individual‚ happens to be so preeminent in excellence as to surpass all others‚ then it is just that they should be the royal family and supreme over all‚ or that this one citizen should be king."</i>(1288a15-20)<br><br>The key to Aristotle’s quote is hidden in his definition of excellence. In Aristotle’s context excellence refers to the excellence of a citizen "relative to the constitution of which he is a member." (III: 4‚ 30-32) A state is defined by its constitution
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Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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as US Airways‚ American and Continental because they could not compete at their price level because of a lack of name recognition and the loyal customer base advantage that these companies already had. These factors led JetBlue to choose the best-cost provider approach as its operations strategy. The best-cost provider strategy aims at giving customers‚ “more value for the money.” The objective of this strategy is to deliver superior value to buyers by satisfying their expectations on key quality
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and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high level of customer service it offers. It thus follows a best-cost provider strategy because it aims to give customers more value for money. As we will see in this report‚ JetBlue achieves a best-cost position from its ability to incorporate attractive features at a lower cost than its rivals. This report also investigates
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off existing debt. Moreover‚ once the company is public‚ it has access to a new and liquid source of capital for any future needs it may have. Increased Public Awareness As IPOs often generate publicity by making a company’s products known to a new group of potential customers‚ it created public awareness of the company. Achieve Optimal Capital Structure Adding equity lowers the leverage (debt/equity ratio) of the company and helps equip the company with the tools to achieve optimal capital structure
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