Test Questions‚ Semester 1 2010 Internet Marketing 350 1. The internet consists of all of the following except ________. a. computers with data b. users who send and receive data files c. a technology infrastructure to move‚ create‚ and view or listen to the content d. a central mainframe 2. According to the book‚ ________ is the country with highest percentage of internet users. a. the United States b. Norway c. China d. France 3. E-marketing is
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Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1. What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customerization 2. What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3. Define internet
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Cedar Georgevich 1) The management of Jet Blue accomplished being both effective and efficient utilizing a flat organizational structure. Unlike a typical expanding business‚ Jet Blue maintained a small business feel and did not develop numerous layers of management that characterizes a tall structure. Neeleman remained the one and only chief and CEO while his initial partners expanded on their positions and managed the associates. Neeleman and his partners made all vital decisions from the start
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retailer to stop sending me those emails. Those emails may affect my focus to my Studies so just simply don’t mind that kind of emails that could affect your focus in your studies. To Do: Cite the things you can do to get all the data from scratch. Jenny Ward‚ who is 23‚ lives in Atlanta and in March bought cocoa-butter lotion‚ a purse large enough to double as a diaper bag‚ zinc and magnesium supplements and a bright blue rug. They say‚ an 87 percent chance that she’s pregnant and that her delivery
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Case Study 1 Question 1: How can Second Life provide value to businesses that use it? Answer: There are some main values that Second Life can bring to businesses that use it is: Firstly‚ firms can use Second Life to advertise and marketing their brands for millions of users of Second Life. Especially‚ this is a very good way for small and new businesses when they want to built up their brands because using Second Life or other virtual world can reduce the cost of advertising and easier to attend
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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Chapter 9 1.) How could the ACS’s marketing department use operational CRM to strengthen its relationships with its customers? ACS’s marketing department could use operational CRM to strengthen its relationships with its customers by using vast amount of information it collects to analyze customer’s needs and expectations. They could use CRM for better analysis and predictions. They could utilize campaign management systems to guide users through marketing campaigns and engage in cross selling
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• Question 1 1 out of 1 points On the managerial grid‚ a leader who is high in both concern for people and concern for production would rate ________. Answer Selected Answer: (9‚9) Correct Answer: (9‚9) • Question 2 1 out of 1 points Recent studies indicate that this measure of ability is the best predictor of who will be a leader in an organisation. Answer Selected Answer: Emotional intelligence. Correct Answer: Emotional intelligence
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Show me‚ Tell me Questions and Answers Q1) Show me how you would check that the direction indicators are working. A1) Applying the indicators or hazard warning switch and check functioning of all indicators. (may need to switch ignition on‚ prompt not to start engine) TIP- Most cars will not need to have the ignition switched on to activate the hazard switch‚ so it should be simple to lean into the car‚ switch it on‚ walk around the car checking all 4 main indicators (there are also indicators
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Blue Nile Case Study 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Do a five-force analysis to support your answer. The competition among the competing sellers in the industry is strong. Competitors for Blue Nile not only include the online jewelry sellers such as Diamonds.com‚ Whiteflash.com‚ Ice.com and JamesAllen.com‚ but also include brick-and-mortar jewelers‚ chain department stores‚ mass merchants‚ local jewelry shop‚ and large jewelry
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