To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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ALDUS CORPORATION CASE STUDY Rod Denney Western Governors University Abstract This essay will examine in detail the human resource strategies‚ policies‚ and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies‚ which up to that time had never been implemented by any other startup airline organization. Along with
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Appendix 1: Case Analysis Case reports should fulfill 3 basic requirements. 1. Identify all pertinent issues to be addressed by management. 2. Analyze and evaluate the company’s situation--both internally and externally--with regard to the mentioned issues and potential solutions. 3. Evaluate potential alternatives against decision criteria in order to select a recommended course of action‚ and develop an implementation plan that is as realistic or ‘do-able’ as possible and that addresses the
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CHAPTER 2: THE ENTREPRENEURIAL MINDSET IN INDIVIDUALS TRUE/FALSE 1. Entrepreneurs are pessimists who see the cup half empty‚ rather than half full. ANS: PTS: 1 NAT: AACSB Reflective Thinking | Motivation Concepts KEY: pg 29 2. Good entrepreneurs seek feedback from others. ANS: PTS: 1 NAT: AACSB Reflective Thinking | Motivation Concepts KEY: pg 31 3. Commitment‚ determination‚ and perseverance are the only characteristics one needs to become a successful entrepreneur. ANS: PTS:
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Introduction David Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air‚ he implemented the industry’s first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman’s third successful launch in the aviation business‚ His goal is to bring people back to air travel by offering low fares‚ friendly service and a high quality product. JetBlue
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JetBlue Airways: Starting from Scratch Summary Introduction (Exhibit 1) • JetBlue’s service had grown from 9 departures per day at launch in February 2000 to more than 50 per day in the past 11 months. The fleet had grown from 2 planes to 10 with the arrival of one new Airbus A320 every five weeks. The business plan called for adding 10 new planes every year through the end of 2003‚ bringing the fleet to 40. • Ann Rhoades‚ Executive Vice President for People‚ had been extremely busy – growing
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Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24‚ 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created‚ will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy? ‚ (2) What is Jet Blue’s strategic
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Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue’s image that was caused by the acts of one of its senior managers‚ acts that include bigotry‚ racism‚ and sexism. Now‚ what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior‚ weather condoned or not‚ can be damaging and costly. The acts
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Maintaining an entrepreneurial culture while focusing on core competencies is key to sustainable growth. When the market dropped precipitously in the fall of 2008 and businesses suffered‚ our customers rapidly began mass layoffs of employees. ComPsych‚ the world’s largest provider of employee assistance programs‚ was ready with a new service that helped transition those departing employees and guide them in launching a successful job search. This is an example of our entrepreneurial culture in action
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Entrepreneurial Leadership Jerry M. Harper Strayer University The Business Enterprise BUS 508 Dr. John Mitchell January 18‚ 2011 Abstract Not unlike its sister field of leadership‚ entrepreneurship has long struggled to identify a coherent theoretical and conceptual framework capable of explaining the phenomenon known as “entrepreneurship” and more importantly the role of the “entrepreneur.” The focus of this paper is to examine similarities and differences between the fields of leadership
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