NOW YOU SEE IT‚ NOW YOU DON’T The case of Jet Airways and its Accounting Policies Presentation Outline 1. Jet Airways - Company Background 2. Airline Industry Background 3. Main Issues a. Highlights of First Quarter 2008 Results b. 1st New Policy: Adoption of New Depreciation Method c. 2nd New Policy: Foreign Currency Exchange Differences d. 3rd New Policy: Revaluation of Fixed Assets 4. Summary 2 Company Background India’s largest private domestic and international airline Promoted by Naresh
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Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue’s image that was caused by the acts of one of its senior managers‚ acts that include bigotry‚ racism‚ and sexism. Now‚ what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior‚ weather condoned or not‚ can be damaging and costly. The acts
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Etihad-Jet Airways deal Etihad Airways of the United Arab Emirates and Jet Airways of India yesterday announced that the UAE national carrier has agreed to subscribe for 27‚263‚372 new shares in Jet Airways at a price of INR754.74 per share. The value of this equity investment is $379 million and will result in Etihad Airways holding 24 per cent of the enlarged share capital of Jet Airways. Etihad Airways’ wider overall commitment to Jet Airways includes the injection of $220m to create and strengthen
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TERM PAPER OF ACCOUNTING FOR MANAGERS TOPIC:- FINANCIAL STATEMENT ANALYSIS OF JET AIRWAYS INDIA LIMITED. SUBMITTED TO NITIKA SEHGAL SUBMITTED BY SABA MASOD ROLL NO :-B 43 SEC.S1001
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Jet Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their
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Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
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SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation
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The Jet Engine and the Revolution in Leisure Air Travel‚ 1960-1975 Peter Lyth Air transport for European tourists got off to a shaky start in the late 1920s. 1 But it was to be thirty years before leisure air travel was to appeal to anyone but the rich and adventurous. High cost‚ fear of flying and the absence of toilets in early airliners (an unfortunate combination) were the main deterrents; the unpressurized aircraft of the inter-war years were noisy‚ slow and not especially comfortable
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passengers carried‚ operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. EasyJet has adapted cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft utilisation‚ quick turnaround times‚ charging for
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private carriers. However‚ by 1998 many of these airlines failed. In this closure game‚ a total of IMR 10 billion of capital was wiped out. By 2003‚ there were just four carriers operating in India –Air India‚ Indian Airlines‚ Jet Airways and Air Sahara - all operating full service models. And private carriers in those days were limited to operating domestic routes only. In 2003 the first LCC entered in India which was the Air Deccan. The entry of this first LCC in India constituted a turning point in
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