to its customer’s needs‚ and is succeeding because of this approach. With regard to Product‚ JetBlue is cornering the marketplace with its productivity‚ in-flight features‚ and customer service. Due to the fact that the company only purchases new planes of a single type‚ maintenance downtime is reduced and it is able to keep its planes in the air. In fact‚ JetBlue maintains the highest in-air average in the industry. Additionally‚ JetBlue employs an “operational recovery tool” technology that
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Jet Blue Melt Down | February 24 2012 | Technology melt down at Jet Blue | Travis L. McDaniel | Jet Blue technology team The technology department at Jet Blue airlines let down the company during the melt down. There were many areas where if the technology department had been on top of its game this melt down would not have been nearly as bad as it was. These range from simple communications problems to issues with lost bags. The first area where technology let down those
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Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
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Intelligence (2008)‚ “Industry poised for more stability says Unisys”‚ Regional Aviation News‚ Feb 18‚ 2008. Retrieved from Expanded Academic ASAP‚ 19 Sept. 2008. 2. Dodds‚ B. (2007)‚ “JetBlue Airways: Service quality as a competitive advantage”‚ Journal of Business Case Studies – Fourth quarter 2007‚ Vol.3 No. 4‚ pp. 33-43. 3. Flourish‚ T. and Dostaler‚ I. (2007)‚ “Strategic management as a key to educating the new aviation professional”‚ International Journal of Professional Aviation Training & Testing
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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nd nd 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING WHAT IT TAKES TO BE A MANAGER: THE CASE OF MALAYSIAN FIVESTAR RESORT HOTELS Rozila Ahmad (rozila@uum.edu.my) Noor Azimin Zainol (azimin@uum.edu.my) Universiti Utara Malaysia Sintok‚ 06010 Kedah ABSTRACT This article investigates the requirement for managerial posts in five-star resort hotels in Malaysia. Despite the growth of hotel industry in Malaysia‚ academic literature especially qualitative
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Individual Case Analysis JetBlue Headquarters‚ Forest Hills‚ New York. Summary Statement JetBlue Airways‚ an American low-cost airline‚ headquartered in Forest Hills‚ New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel‚ setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment‚ flat-screen TV’s on each seat‚ live digital satellite radio
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maintain the same level of customer service across the board. Also other carriers began to compete with them in the lowprice arena. These bigger airlines had more planes and employees to they were better able to respond to the storm that blanketed New York in 2007. This storm proved to ruin many of Jetblues customer experiences due to the delays and cancellations. Jetblue gave all of their customers refunds and free flights in response to the delays. They were also feeling the effects of the storm
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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insights. Not all strategy tools will be significant for each case. Show clearly how your recommendations create fit and synergies among the firm’s internal activities and with shifts in the external context. Explain how the firm is now better able to take advantage of changes that are present or anticipated in its environment. The case reports will be graded using a three-part structure. 1. Stylistics: Does the basic sentence and report structure enable the reader to understand the points being made
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