"Jet blue airlines strategic audit" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high level of customer service

    Premium Southwest Airlines Low-cost carrier Airline

    • 2141 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480‚ Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy

    Premium Strategic management Cruise ship Marketing

    • 3120 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    Ecole supérieure libre des sciences commerciales appliquées (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission & Vision 13 III.2.2. Objectives 14 III

    Premium Southwest Airlines Airline

    • 11690 Words
    • 47 Pages
    Powerful Essays
  • Better Essays

    Jet Blue

    • 1378 Words
    • 6 Pages

    Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean’s. As well as possibly lobbying Washington to lift travel sanctions in Cuba‚ which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the

    Premium Southwest Airlines Lufthansa Airline

    • 1378 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Jet Blue

    • 422 Words
    • 2 Pages

    1. Is Jet Blue appropriately positioned to create and maintain a strategic competitive advantage? Yes they are. Jet blues customer service is tremendous. They had the one valentine day massacre but they bounced right back. As a company they know where they have to be in order to succeed in the future. They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2

    Premium Southwest Airlines Lufthansa Delta Air Lines

    • 422 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jet Blue and West Jet

    • 321 Words
    • 2 Pages

    7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in

    Premium Southwest Airlines Low-cost carrier Airline

    • 321 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jet Blue

    • 331 Words
    • 2 Pages

    Meltdown at Jet Blue Sherri Hernandez XBIS/219 February 22‚ 2013 Donna Rosentrater Meltdown at Jet Blue There were many problems going on at Jet Blue when there was a really bad storm on Valentine’s Day in the year of 2007. Many airports had to completely shut down and cancel all of their current flights because the weather had such bad conditions. This was a result of freezing rain and sleet. Many passengers were very irate and angry because their flights were delayed or either cancelled

    Premium English-language films Weather Computer

    • 331 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Jet Blue

    • 3460 Words
    • 14 Pages

    Airways is one of the best financed start-up airlines in the United States aviation history. Its initial capitalization is estimated at over $130 million (Holloway‚ 2008). The initial marketing strategy of the company was to combine common sense and technology in addition to setting out an objective of introducing humanity into airline travels as well as making flying an enjoyable experience. So as to achieve this‚ JetBlue aimed at being the first airline that did not employ paper-based recording system

    Premium Customer service Southwest Airlines Low-cost carrier

    • 3460 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Jet Blue and West Jet

    • 839 Words
    • 4 Pages

    JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies

    Premium Southwest Airlines Airline Avianca

    • 839 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Jet Blue

    • 2316 Words
    • 10 Pages

    An Airline for the People Management Accounting 02/27/2013 An Airline for the People JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012)‚ their goal is‚ and always has been‚ “bringing humanity back to air travel.” JetBlue values its strong company culture‚ as described on their “Work Here” website page (n.d.)‚ and its communication structure encourages upward and downward communication‚ which lessens

    Premium Southwest Airlines Airbus Low-cost carrier

    • 2316 Words
    • 10 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50