BibliographyKernin‚ Roger A. and Peterson‚ Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was
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a revenue of $8.55 billion‚ American Airlines‚ Inc. (American)‚ principal subsidiary of Dallas/Fort Worth-based AMR Corporation‚ was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2‚200 flights daily to 151 destinations in the United States‚ Bermuda‚ Canada‚ Mexico‚ the Caribbean‚ France‚ Great Britain‚ Japan‚ Mexico‚ Puerto Rico‚ Spain‚ Switzerland‚ Venezuela‚ and West Germany. The objective of American Airlines revenue management effort was to maximize
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Eagle Airlines Keith Russell‚ president of Eagle Airlines‚ a small airline operating in south-eastern Australia‚ had been considering expanding his operation and now the opportunity was available. An acquaintance had put him in contact with the president of a small airline in the west that was selling an aeroplane. Many aspects of the situation needed to be considered however‚ and Keith was having a hard time sorting them out. The Company Eagle Airlines (“Eagle”) owned and operated three
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MAJOR CARRIERS Figure 1. Growth of Emirates through years Gulf Air reduced its number of weekly flights from Dubai from 80 to 39 in 1984. In response to this‚ Sheikh Mohamed bin Rashid Al Maktoum decided to create a new airline and thus began the era of Emirates airlines. Emirates was established in 1985 with two Boeing 727s from the royal fleet and an Airbus and a Boeing leased from Pakistan International Airways(PIA). It was initially the flag carrier of UAE. It carried 86‚000 passengers in
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1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems‚ only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth
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attached by Turkish Airlines to training has any effect on the international success of the company? Turkish Airlines‚ which flies to the most countries in the world‚ is a beloved brand by their guests with its quality of service‚ young fleet and unique flight experience that THY offers. According to us‚ our success is based on the success of our qualified and expert employees. Hence‚ it would be impossible to grow and succeed without attaching importance to the education. Turkish Airlines Aviation Academy
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Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today‚ most airlines are purely focused on growth‚ and tend to “nickel and dime” their customers to make up for profit losses. Southwest‚ on the other hand‚ has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent
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BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider‚ how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned‚ the employees are extensively trained so as such
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1. According to the authors of the case study‚ some of the market conditions of the U.S. airline industry in the early 1990s were triggered by the Airline Deregulation Act of 1978. In essence‚ “deregulation created greater competition and growth opportunities… laws restricting the airline industry loosened in the spirit of greater competition.” (Marketing Management‚ page 15). The impact of deregulation became evident in several areas: Removing regulatory price controls was followed by lower average
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An Airline for the People Management Accounting 02/27/2013 An Airline for the People JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012)‚ their goal is‚ and always has been‚ “bringing humanity back to air travel.” JetBlue values its strong company culture‚ as described on their “Work Here” website page (n.d.)‚ and its communication structure encourages upward and downward communication‚ which lessens
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