"Jet Blue Airlines High Flying Airlines Melts Down In Ice Storm Case Study" Essays and Research Papers

Jet Blue Airlines High Flying Airlines Melts Down In Ice Storm Case Study

the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider, providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low, and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states, including Mexico, Puerto Rico, and the Caribbean. Up until 2007, when David Barger took over, Neeleman made Jet Blue prosperous...

Customer, Customer service, David Neeleman 1192  Words | 4  Pages

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Jet Blue Airways Case Study

JET BLUE AIRWAYS CASE #3 BY DARRYL MITCHELL DR JACK HUDDLESTON BUS 599 / STRATEGIC MANAGEMENT 16 APRIL 2011 Discuss the trends in the US airline industry and how these trends might impact a company’s strategy. Today’s airline companies are faced with substantial challenges in an effort to keep air travel an affordable and viable mode of transporting people in the future. The airline industry continues to feel the pinch from the US economic slowdown and rise of crude oil/jet...

Airline, Avianca, Delta Air Lines 1720  Words | 6  Pages

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Jet Blue Case Study

JetBlue Airways Case 20 On February 11, 2000, JetBlue Airways launched its first ceremonial flight from New York City to Buffalo, NY, making John F. Kennedy International Airport its official hub. David Neeleman founded JetBlue after raising $130 million from investors and also contributing $5 million of his own money. Neeleman’s idea was to start a company that would combine the low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. By April, 2002,...

Airline, Avianca, Delta Air Lines 1213  Words | 4  Pages

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Southwest Airlines Case Study

This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher, began as...

Airline, AirTran Airways, ATA Airlines 1435  Words | 4  Pages

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Jet Blue Case Analysis

Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers, including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew...

Airline, Airlines, Avianca 989  Words | 3  Pages

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Jet Blue Airways Case Study

Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel, and consumers tried to save money and used stay-cations instead of vacations, during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs, airlines began increasing revenues by means such as: fuel surcharges, charges for the first checked bag, charging for blankets, pillows, and headphones, and...

Aer Lingus, Employment, JetBlue Airways 910  Words | 3  Pages

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Southwest Airline case study

Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant, unique and sustainable. Therefore sustainable competitive advantage, it’s a long-term competitive advantage that a company...

Aircraft, Airline, AirTran Airways 2348  Words | 7  Pages

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Southwest Airlines case study

Southwest Airlines (A) Case Study 1. In June 1971, air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in, expensive price, and air time. Therefore, SWA was not only competing with other airlines, but also on ground public transportations. SWA had to come up with a marketing strategy that will convince people that they are different from Braniff and other airlines that were seen to be inefficient and poor punctuality. SWA utilize...

Airline, Factor analysis, Low-cost carrier 1202  Words | 3  Pages

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Southwest Airlines Case Study

Case Study 1 – Southwest Airlines 1. To what do you attribute the success of Southwest Airlines? The success of Southwest Airlines was mainly attributed to their innovative high-volume, low-margin business model, which included cutting flight prices dramatically, using their fleet at maximum capacity, and entertaining marketing gimmicks. Southwest’s flight structure took advantage of low-density airports and underserved areas and was comprised of a two-tiered pricing structure that books...

Airline, ATA Airlines, Dallas 713  Words | 3  Pages

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Jet Blue Case

Issues faced by Jet Blue 1 A. Some of the significant issues Jet Blue faced on February 14, 2007 were due to an unexpected ice storm that grounded over 39% of the scheduled flights over a course of three days. Because Jet Blue’s services are intangible, it was hard for the company to make up for the flight cancellations. Also, the services that Jet Blue offers such as flights are perishable. Therefore, all profits from cancelled flights were lost. Another issue faced by Jet Blue was the communication...

Customer, Customer service, Flight 1286  Words | 5  Pages

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Jet Blue Case Study

Individual Case Analysis JetBlue Headquarters, Forest Hills, New York. Summary Statement JetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel, setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment, flat-screen TV’s on each seat, live digital satellite radio...

Airline, David Neeleman, Delta Air Lines 1186  Words | 4  Pages

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Jet Blue Case Study

Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom, in-flight entertainment, better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost...

Employment, Environment, Flight attendant 1260  Words | 6  Pages

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A Case Study of Virgin Airlines

A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the internationalization may deliver. Through their...

Airline, British Airways, Scientific method 1391  Words | 5  Pages

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Jet Blue Case Study

JetBlue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems that were described in this case were as follows: -Transaction processing system (TPS). Automated key processes such as; ticket sales, baggage handling, and reservation system. -Management information system (MIS). The system used for managing planes, crews and scheduling was run by an outside contractor. -Communication System was in place but...

Customer relationship management, Customer service, Decision support system 856  Words | 3  Pages

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Delta Airline Case

Summary of Case In the case study changing Dynamics of the U.S. Airline industry were discuss and dealt with. Between 2001 and 2005, Delta Airlines, the third largest U.S. Airline, lost $10 billion. Delta wanted to increase its liquidity so they decided to sell its subsidiary Atlantic Southeast Airlines to Sky West Airline for $425 million in August 2005. Analysts believed that Delta was on the merge of bankruptcy. The Civil Aeronautics Board 9cab) imposed major restriction on marketing entry and...

Airline, Avianca, Delta Air Lines 1319  Words | 4  Pages

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Southwest Airlines Case Study

success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly, the new Southwest CEO since 2004, been able to maintain the profitability of Southwest Airlines while insuring the...

Airline, ATA Airlines, Dallas 859  Words | 2  Pages

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Jet Blue Hits Turbulence

Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS), Customer Relationship Management Systems (CRM, and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with...

Airline, Customer relationship management, Customer service 980  Words | 4  Pages

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Southwest Airlines 2010 Case Study

strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses, free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground crew...

Airline, AirTran Airways, ATA Airlines 1429  Words | 4  Pages

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Southwest Airlines Case Study

1. According to the authors of the case study, some of the market conditions of the U.S. airline industry in the early 1990s were triggered by the Airline Deregulation Act of 1978. In essence, “deregulation created greater competition and growth opportunities… laws restricting the airline industry loosened in the spirit of greater competition.” (Marketing Management, page 15). The impact of deregulation became evident in several areas: Removing regulatory price controls was followed by lower average...

Airline, ATA Airlines, Avianca 1327  Words | 4  Pages

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Case Study: Southwest Airlines

Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today, most airlines are purely focused on growth, and tend to “nickel and dime” their customers to make up for profit losses. Southwest, on the other hand, has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent...

Airline, ATA Airlines, Boeing 737 792  Words | 3  Pages

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Jet Blue Case Study

Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience (JetBlue Airways). Our History David Neeleman founded JetBlue in 1999, under the name “NewAir.” JetBlue offers low-cost travel with on board amenities, such as in-flight entertainment, TV on every seat and Satellite radio. The company is headquartered in the Long Island, New York at the John F. Kennedy International Airport (Wikipedia). Analysis of Jet Blue Airways ...

Airline, Delta Air Lines, JetBlue Airways 1199  Words | 5  Pages

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Jet Blue Airways

 Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner, David Neeleman, understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive, will David Neeleman be able to start an airline that has low ticket costs, technology driven, and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in...

Airline, David Neeleman, Delta Air Lines 1870  Words | 8  Pages

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South West Airlines Case Study

Southwest Airlines Case Study Manohar Gadiraju Overview Southwest Airlines has been a cost leader in the airline industry with continuous growth and profits for the past 35 years. It has been the fourth largest domestic carrier with low priced routes and a no frills policy - free of in-flight meals and baggage transfers. The low cost fares, almost comparable to automobile transportation costs, have created both an unprecedented growth and new markets for this airline. Southwest was...

Air New Zealand, Aircraft, Airline 874  Words | 3  Pages

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Case Study of Northwest Airlines

Company Study of Northwest Airlines Business Ethics Ms. Dixon Albert Otos and Jesse Bucholz Introduction Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to introduce their services by increasing efficiency. This paper will try to look at different views...

Air France, Airline, Boeing 747-400 869  Words | 3  Pages

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Case Study - Low Cost Airlines

Case study - Low cost airlines History of low-cost airlines The idea of LCC originated in the US. Founded in Dallas Texas on June 18, 1971 by Herb Kelleher, Southwest Airlines offered tickets that worked out to be cheaper than a car or coach ride. It is the fourth largest US airline in terms of domestic customers carried annually. It has been profitable every year since 1973. Low cost airlines in India But a booming economy, a congested and crumbling train network and the emergence of...

Airline, Chhatrapati Shivaji International Airport, Indira Gandhi International Airport 1504  Words | 5  Pages

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Southwest Airline Case Study

BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider, how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned, the employees are extensively trained so as such...

Airline, ATA Airlines, Low-cost carrier 1202  Words | 4  Pages

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Southwest Airlines

SOUTHWEST AIRLINES CASE STUDY BY Aurelio Montelongo Jr. June 22, 2012 Southwest Airlines is in an environment whose conditions for most in this type of industry have been anything but profitable. So why is it that Southwest Airlines, who has been profitable in this volatile market been able to make money? Though Southwest did have a losing quarter it was not due to lack of fliers or its service to its customers, but an investment in its fuel hedging cost. As fuel dropped in price, Southwest...

Aircraft, Airline, AirTran Airways 1785  Words | 5  Pages

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American Airlines Case Study

a revenue of $8.55 billion, American Airlines, Inc. (American), principal subsidiary of Dallas/Fort Worth-based AMR Corporation, was the largest airline in the United States. At year-end 1988 American operated 468 aircraft on 2,200 flights daily to 151 destinations in the United States, Bermuda, Canada, Mexico, the Caribbean, France, Great Britain, Japan, Mexico, Puerto Rico, Spain, Switzerland, Venezuela, and West Germany. The objective of American Airlines revenue management effort was to maximize...

Airline, American Airlines, Avianca 1220  Words | 12  Pages

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Jet Blue Analysis

Running head: JET BLUE ANALYSIS Jet Blue Analysis BUS 630 Assignment WK 3 Jet Blue Analysis Jet Blue is now a major U.S. airline that has established itself as a leading low-fare, low cost passenger airline by offering customers high quality customer service and a differentiated product according to Jet Blue 10-K/A pg . Their steps to achieve their goals in the market place are to stimulate demand with low fares. Jet Blue offers a wide variety of low fares that target those leisure travelers...

Aircraft, Airline, Customer service 963  Words | 3  Pages

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Case Study: Southwest Airlines

Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference, customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price, place, product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives...

Airline, AirTran Airways, ATA Airlines 1172  Words | 4  Pages

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Jet Blue Case Study

Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007, JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1,900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally, this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first...

Brand, Common law, Consultative selling 542  Words | 2  Pages

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Case Study Southwest Airlines 2011

Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29, 2014 As I develop in mind, body, and spirit, I pledge on my honor that I have not given, received, witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small, regional intra-state carrier. They chose to service the Golden Triangle of...

Airline, AirTran Airways, ATA Airlines 1219  Words | 6  Pages

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Southwest Airlines Case Study

Organization Class Date: February 25, 2011 Chapter: 4 Case: 27-Southwest Airlines: Does “LUV” Last? Does “LUV” really last? Many relationship experts have stated that “LUV” is eternal and that it is like a muscle that must always be worked out to keep it in shape, in order for it to last forever. While some may disagree that “LUV” can’t last forever, when it comes to relationships, the “LUV” that is in question is Southwest Airlines. What once was a small commuter air service, has now grown...

Airline, ATA Airlines, Colleen Barrett 793  Words | 3  Pages

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Case Problem The Hands On CEO Of Jetblue 1

I. Case Problem: The Hands-On CEO of JetBlue The first thing you notice when getting on board is the new car smell. “No wonder” says the flight attendant hearing your remark. She points to a metal plaque n the doorway rim that says the Airbus A320 was delivered 1 month ago. Other notable features are the free cable on your personal video screen and the leather seats. Flight attendants are trained on how to give service with a retro flair. All attendants have to learn to strut proudly, as if...

Airline, David Neeleman, JetBlue Airways 1305  Words | 3  Pages

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Jet Blue Case Study

 JetBlue Case Study 3/7/2013 1. A need is a state of felt deprivation that includes basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. Marketers did not create these needs; they are a basic part of the human makeup (Kotler and Armstrong, page 6). A want is the form human needs take as they are shaped by culture and individual personality. Wants are shaped by one’s society and are described...

Customer, Customer relationship management, Customer service 996  Words | 5  Pages

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Jet Blue Case Analysis

Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue, despite the hard times facing the airline industry, is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20,657 million and JetBlue had 1,701 million). However, with that being said, it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful? ...

Aircraft, Airline, Airlines 1310  Words | 4  Pages

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Southwest Airlines Case Study

Southwest Airlines Case Study 1. Southwest Airlines was successful for many reasons, including low airfare cost, “quick turns” , and “spider web” system. But, probably most important was their Corporate Culture of putting their employees first and really taking care of them. Southwest believes by doing this makes their employees happy and in turn, they will take care of them….. and ultimately that means repeat business. 2. Southwest’s quick turns allowed for them to have twice the industry...

Airline, ATA Airlines, Boeing 737 792  Words | 3  Pages

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Case Study on Southwest Airlines

MARKETING SPOTLIGHT- SOUTHWEST AIRLINES Southwest Airlines entered the airline industry in 1971 with little money, but lots of personality. Marketing itself as the LUV airline, the company featured a bright red heart as its first logo. In the 1970s, flight attendants in red-orange hot pants served Love Bites (peanuts) and Love Potions (drinks). With little money for advertising in the early days, Southwest relied on its outrageous antics to generate word-of-mouth advertising. Later ads showcased...

Aircraft, Airline, AirTran Airways 879  Words | 3  Pages

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Jetblue Case Study

seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. 2. What challenges did David Neeleman and his executive team face in managing the customer experience as the airline grew rapidly? How did they respond to those challenges? The challenges were new airline fleets were behind schedule and installation of the in-flight system was taken longer than expected. In addition to that, the main market...

Airline, David Neeleman, Delta Air Lines 955  Words | 3  Pages

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Marketing Case Study: Southwest Airlines

Juliana Peterson BUS 310-01 October 20, 2011 Chapter 10 Case Study 1. What has been Southwest’s traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Traditionally, Southwest used a low-price strategy. They were known as always offering the cheapest flights. The air line did not serve meals, had no assigned seats, no electronic entertainment, and no retirement plans for employees. Because Southwest had such lower...

Airline, Businessperson, Frequent flyer programs 874  Words | 3  Pages

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Eagle Airlines A Case Study

Eagle Airlines Keith Russell, president of Eagle Airlines, a small airline operating in south-eastern Australia, had been considering expanding his operation and now the opportunity was available. An acquaintance had put him in contact with the president of a small airline in the west that was selling an aeroplane. Many aspects of the situation needed to be considered however, and Keith was having a hard time sorting them out. The Company Eagle Airlines (“Eagle”) owned and operated three...

Aircraft, Airline, Flight 994  Words | 4  Pages

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Jet Blue Case Study

1.0 Introduction Airline industry is a high capitalization industry and its development is also highly depended by investment. JetBlue, a young generation in airline, started its first step in 1998 and made excellent performance after that, but due to the negative effect by “911 terrorist attack” to airline industry, JetBlue was considering going public by (initial public offering) IPO. This report evaluates the Board’s decisions accomplishing with some related principles of IPO. 2.0 Basic Definition...

Corporate finance, Discounted cash flow, Free cash flow 1140  Words | 4  Pages

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Delta Airline Case

Delta Airline Case 1- During the 1990’s, none of the five largest air carriers in the United States earned its cost of capital. Why do such low rates of return on investment persist in the airline industry? That’s correct, airline companies margins were below the average for US industries for a long time, especially after the 1978 deregulation. For 40 years, prior to 1978, the airline companies had operated under the regulation of the CAB (Civil Aeronautics Board), which was responsible for...

Airline, AirTran Airways, Avianca 906  Words | 3  Pages

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A Case About Indigo Airlines

from being a small airline to a spunky player which took on aviation biggies to grab third spot in the market Tushar Srivastava A decade ago, they were just another bunch of travel agents in a sea of similar Commission brokers. But Kabul Bhatia apparently knew how to make sense of the decades that his family-run busi¬ness, InterGlobe Enterprises had put in, doing the stuff and turning it into something bigger. Barely five years after it started off as a humble budget airline that people hardly...

Airline, Chennai International Airport, Chhatrapati Shivaji International Airport 2336  Words | 7  Pages

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Southwest Airlines Case Study

BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By United" made to its service and pricing. First was...

Airline, ATA Airlines, Boeing 737 1099  Words | 4  Pages

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Singapore Airlines, Case Study

CASE EXAM This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965, Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and...

Air France, Airline, British Airways 1498  Words | 5  Pages

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Case Study Of Jet Blue

 A Case Study of JetBlue and Human Resources Management Building any company from the ground up is difficult, but building an airline from the beginning is an enormous undertaking. From decisions on what routes to fly, the types of airliners to use, and the prices to charge, the founders of JetBlue Airways had their work cut out for them. The human resources department of any company is one of the most integral parts of a business. Without the right...

Age Discrimination in Employment Act, Discrimination, Employment 2708  Words | 11  Pages

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Southwest Airlines

Southwest Airlines 2008 Introduction : While the airline industry in the USA has not made thriving financial headlines, Southwest Airlines has emerged as a successful organization. It has been able to make profit consistently and has sustained itself through difficult situations like recession, energy crisis, and September 11 terrorist attacks. Problem Statement : The problem under consideration here is: How can Southwest Airlines achieve a sustainable growth in future in spite of increasing...

Airline, ATA Airlines, Continental Airlines 1184  Words | 5  Pages

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Case Study on Southwest Airlines

1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems, only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth...

Airline, ATA Airlines, Avianca 1280  Words | 5  Pages

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Case study - Continental Airlines

 1 Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is normally described? “Active” data warehouse is a repository of any form of captured transactional data so that they can be used for the purpose of finding trends and patterns to be used for future decision making. An active data warehouse has a feature that can integrate data changes while maintaining batch or scheduled cycle refreshes...

Airline, Continental Airlines, Customer relationship management 1396  Words | 4  Pages

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Jet Blue Case Analysis

Jet Blue Vision To be the best method of traveling SWOT Strengths • JetBlue Airways is the low cost Airline of America. • Strong people on top management, several JetBlue executives are former employees of Southwest Airlines. • It follows the low cost strategy of Southwest Airlines but differentiate itself by facilitating customer with entertainment stuff. • Strong Brand widely known among the people of US. • Live TV at every seat with 100 channels. • Low cost operations • JetBlue continually...

Airline, AirTran Airways, Delta Air Lines 721  Words | 4  Pages

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Organization Effectiveness: Spirit Airlines

Airline Organizational Effectiveness Spirit Airlines labels itself as an ultra-low cost airline that aims to offer cheap airfare for Americans. They believe their organization and business model are effective. But are they really as effective as they seem to be? Could they operate more effectively? An effective organization is one that one that can implement strategy in a manner that engages or satisfies its 3 major stake holders: consumers, employees, and shareholders. Although Spirit can be...

Airline, Avianca, Detroit Metropolitan Wayne County Airport 1325  Words | 4  Pages

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CASE STUDY DISTRIBUTION AT AMERICAN AIRLINES

CASE STUDY: DISTRIBUTION AT AMERICAN AIRLINES OVERVIEW American Airlines is a major United States airline. It was formed in 1930 as a passenger airline and merged with different carriers since its formation. American Airlines’ operations grew rapidly after World War II. In 1921, American‘s corporate predecessor had only five small airplanes for transporting airmail. In 1946, American ordered 220 new planes. 1952 - American introduced the Magnetronic ― “Reservisor”, a mechanical console installed...

Airline, Boeing 707, Computer reservations system 810  Words | 3  Pages

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Influence of Aviation Turbine Fuel (ATF) on Airlines Share Prices

Turbine Fuel (ATF) on Airlines Share Prices ABSTRACT Aviation Turbine Fuel (ATF) or Kerosene Jet fuel  is aviation fuel designed for use in aircraft powered by gas-turbine engines. Aviation fuel  is a specialized type of petroleum-based fuel used to power aircraft. It is generally of a higher quality than fuels used in less critical applications, such as heating or road transport, and often contains additives to reduce the risk of icing or explosion due to high temperature, among other...

Airline, Aviation fuel, Jet fuel 890  Words | 8  Pages

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Hr and Airlines

The human resource department of any airline is the backbone of the organization. The employees in this department are responsible for multiple tasks. These tasks can range anywhere from hiring and firing employees to developing a training system for all airline pilots to go through. Working in the aviation industry has shown me many ways in which having a human resource department is vital to an organization’s success. The human resource department knows everything there is to know about how...

Aircraft, Airline, ATA Airlines 2705  Words | 7  Pages

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Jet Blue

Jet Blue has an opportunity to remain cutting edge in the airline industry by continuing to be low-cost and expanding carrier. A great market for Jet Blue to expand to would be towards the Caribbean's. As well as possibly lobbying Washington to lift travel sanctions in Cuba, which at one point was a major vacation getaway for Americans. This opportunity fits into Jet Blues current business model of short distance flights at a lower cost than the competition. Jet Blue is a shinning star in the...

Aer Lingus, David Neeleman, Delta Air Lines 1396  Words | 4  Pages

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Jet Blue and West Jet

JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay for the tickets and also check-in online. For customers, this has been a very convenient method and they are able to easily plan their trips. For the Airline companies...

Air France, Airline, Airlines 839  Words | 3  Pages

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Continental Airlines Case Study

Business & Entrepreneurship   Assignment for Course: ISM 5085 - Enterprise Information Systems Submitted to: Professor Nainika Patnagakuni Submitted by: Jamal Ameen Date of Submission: December 3, 2014 Title of Assignment: Continental Air Lines Case Study CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words...

Airline, Business process outsourcing, Business terms 1378  Words | 6  Pages

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Jet Blue Case Study

ALDUS CORPORATION CASE STUDY Rod Denney Western Governors University Abstract This essay will examine in detail the human resource strategies, policies, and practices that were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies, which up to that time had never been implemented by any other startup airline organization. Along with...

360-degree feedback, David Neeleman, Employment 1912  Words | 6  Pages

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Southwest Airlines and Microeconomics

Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14, 2010, for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas, TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there, on time, at the lowest possible fare. The advantage that Southwest...

Airline, ATA Airlines, Avianca 1125  Words | 4  Pages

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