J.C. PENNEY COMPANY‚ INC J. C. Penney Company‚ Inc. Is one of America’s largest department store‚ drugstore‚ catalog and e-commerce retailers. Providing merchandise and services through department stores‚ catalogs‚ and the Internet. Their targeted customers are "Modern Spenders" and "Starting Outs"‚ who shop for apparel‚ accessories‚ and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting Outs · Less
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JC Penney Case Study MBA 503 March 28‚ 2013 Background JC Penney is one of only a handful of one hundred year old plus companies in the United States. Founded in 1902 by James Cash Penney‚ the company has grown into a major retailer‚ with 1‚104 stores and approximately 116‚000 employees as of February 2013. The company sells merchandise and services through its department stores and website‚ jcp.com. Their product mix includes clothing and shoes‚ accessories‚ jewelry‚ home furnishings and
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An Introduction to JCPenney In today’s dynamic world‚ it becomes a struggle to persevere against the rampant competition and adapt to the continuously changing structure of the retail industry. JCPenney‚ formally known as Penney’s‚ was founded in 1902 by James Cash Penney (Hannah). Currently‚ JCPenney is known as a moderately priced chain of department stores with headquarters stationed in Plano‚ Texas. Aside from their general merchandise departments‚ JCPenney also offers Sephora‚ optical centers‚ portrait studios
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JCPenney EQUITY RESEARCH By: Hui An‚ Luo Zhang‚ Estefani Martinez‚ Feng Xiong‚ Xi Yang‚ Wei Liu Prepared for ACC 645‚ Dr. Kaustav Sen JCPenney EQUITY RESEARCH By: Hui An‚ Luo Zhang‚ Estefani Martinez‚ Feng Xiong‚ Xi Yang‚ Wei Liu Prepared for ACC 645‚ Dr. Kaustav Sen Pace University ACCT 645 Pace University ACCT 645 Company Selected JCPenney Company‚ Inc.‚ a public traded company that has its common stocks traded on NYSE market under the ticker symbol “JCP”. Overview of Retail Industry
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JC PENNEY- HOW TO TAKE ADVANTAGE OF SOCIAL MEDIA ANALYTICS J.C. Penney Company‚ Inc. (jcpenney) is a chain of American mid-range retailer‚ operating 1‚107 department stores in 50 states and Puerto Rico. Its business consists of selling merchandise like family apparel and footwear‚ accessories‚ fine and fashion jewelry‚ beauty products‚ home decors to consumers through its department stores and through its Internet Website at jcp.com. Realizing the tough competitions from other retailers like
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Marketing Research; Customer Satisfaction in Penneys Stores. Table of Contents Title Page……………………………………………………………………………………. Pg. 1 Table of Contents…………………………………………………………………………Pg.2 1.0 Introduction to report Pg.3 2.0 Primary Research Pg.4 2.1 Explanation of method
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James Cash Penney opened a dry-goods store in Kemmerer‚ WY in 1902‚ and this was the beginning of what is known as the JC Penney retail chain today. "J.C. Penney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper‚ more enduring relationship with our customers‚ increasing the engagement and retention of our Associates‚ and delivering industry leading financial performance to our shareholders”(Edwards‚ 2013). This is J.C. Penney’s current
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“Fair and square” strategy Johnson recently intended to transform JC Penney from a department store chain into a retail powerhouse. based on his previous experience at Apple and Target‚ Johnson began to create about 80 high brand stores inside JC Penney stores‚ such as Martha Stewart boutique‚ besides offering services to customers like promotions; free ice creams and hot dogs in July. The main strategy for the new plan is that instead of deep discounts to appeal customers‚ the company will offer
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REMAKING JC PENNEY’S ORGANISATIONAL CULTURE 1 Do you think JC Penney was justified in appointing Mike Ullman‚ an outsider‚ as CEO instead of Vanessa Castagna‚ considering that Castagna was instrumental in turning around JC Penney in the early 2000s? Soon afterwards‚ Castagna left the company. What are the pros and cons of “bringing in an outsider” and promoting from within”? Discuss too the impact of such decisions on the morale of the employees. JC Penney is a mid range chain
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Integrated Marketing Communications Brief Margaret Nicholson Keller Gradate School Professor: Timothy Schauer 2/15/15 Course: MKTG-522-20775 Why are we developing a new IMC campaign? J. C. Penney was founded by a successful retail businessman from Missouri named James Cash Penney. Penney had a deep respect for customers and wanted to create stores that was ran with honesty. J. C. Penney Company is a nationwide chain of stores that sells a wide variety of products (JC Penney 2013). Up until
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