MBA Internet Marketing Recreation Equipment‚ Inc. E-Marketing Analysis Brett KRAABEL May 2005 Recreational Equipement Inc Page 1 / 43 Grenoble Graduate School of Business MBA FT ~ Internet Marketing REI E-Marketing Analysis KRAABEL May 2005 TABLE OF CONTENTS 1. 2. 3. 3.1 3.2 4. INTRODUCTION ................................................................................................................................ 4 ENVIRONMENT .........................................
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Businesses using e-commerce need to advertise. This can be done by advertising in newspapers‚ on the radio‚ on television‚ public speaking‚ posters and flyers and even online. Sponsoring your site in search engines ~ Most people look for things on the internet‚ by using search engines‚ especially if you don’t know the web address. These include‚ Google‚ Ask Jeeves and Bing. When you search something‚ a list pops up of all the web addresses‚ with the word‚ or phrase that you typed in. There’s a competition
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Bibliography: 13.1 Books * Electronics Commerce ----- Henry Chan * Software Engineering ----- Roger Pressmen * E-Business Organizational and technical foundation----- Wiley Publication 13.2 Websites * www.famecinemas.com * www.imdb.com * www.w3schools.com * www.webtemplate.com * www.asp101.com
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TABLES OF CONTENTS 1.0 Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004‚ 241) said “Internet and Communication Technology offer the opportunity to reduce
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Characters‚ Strings‚ and the StringBuffer Quick Quiz 1 1. As an object‚ a String variable name is not a simple data type. It is a(n) ____; that is‚ a variable that holds a memory address. 1. The ____ method of the Character class returns true if the argument is a digit (0–9) and false otherwise. 2. What is the value of result in the following program code? char aChar = ’C’; Boolean result = Character.isWhitespace(aChar); Quick Quiz 2 1.
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PART 1 CHAPTER 1 The Revolution Is Just Beginning CHAPTER 2 E-commerce Business Models and Concepts Introduction E-commerce 2008935814 to E-Commerce: Business‚ Technology‚ and Society 2009‚ Fifth Edition‚ by Kenneth C. Laudon and Carol Guercio Traver. Copyright © 2009 by Kenneth C. Laudon and Carol Guercio Traver. Published by Prentice Hall‚ a division of Pearson Education‚ Inc. C H A P T E R 1 The Revolution Is Just Beginning LEARNING OBJECTIVES After reading
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Computer Security and Cyber police Computer security can also be called IT security‚ and Network security. It is a specialized field of IT that involves securing networks‚ preventing unauthorized access‚ and fighting against cyber threats. Today’s most common threats consist of the following: viruses‚ worms‚ spyware‚ adware‚ hacker attacks‚ denial of service attacks‚ data interception and theft‚ and identity theft. Most dangerous once are international cyber-attacks. For example‚ “For almost two
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The History Of Ecommerce‚ The Early Years In the 1960s‚ very early on in the history of Ecommerce‚ its purpose was to exchanging electronic data long distance. In these early days of Ecommerce‚ users consisted of only very large companies‚ such as banks and military departments‚ who used it for command control communication purposes. This was called EDI‚ and was used for electronic data interchange. In the late 1970s a new protocol was developed known as ASC X12 which was used for the exchange
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Complete Listing of Chapter Opening Cases‚ Insight Cases‚ E-commerce in Action Cases‚ and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business
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Introduction to E-Business and E-Commerce David Chaffey‚ E-Business & E-Commerce Management ‚ 5th Edition‚ © Marketing Insights Limited 2012 Slide 1.2 Learning Outcomes • Define the meaning and scope of e-business and e-commerce and their different elements • Summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption • Outline the ongoing business challenges of managing e-business and e-commerce in an organization. David Chaffey‚ E-Business
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