Question 1: Choose one or more definitions from the theory discussed in class to describe CRM as implemented by Harrah´s Entertainment Inc. I believe that the combination of Kotler´s and Zigmund‚McLeod‚ Gilbert definition of CRM perfectly describes the situation of Harrah´s Entertainment Inc. Kotler refers to CRM as: “the process of managing detailed information about individual customers and carefully managing all customer touch points to maximize customer loyalty”. Zigmund‚ McLeod‚Gilbert definition
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Utilitarianism states that “an act is only right if it causes the greatest happiness in the greatest number.” In his essay Utilitarianism‚ John Stuart Mill added a qualitative component to this mathematically driven theory. Mill created a distinction between higher‚ intellectual pleasures and lower‚ bodily pleasures. Mill stated that some pleasures are of a higher quality‚ and therefore are worth more. Additionally he stated that no quantity of a lower pleasure could achieve the same quality as
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Richard S. Dunn‚ born in 1926 in Minnesota‚ composed The Age of Religious Wars and other historical vignettes. Dunn earned a history Ph.D. from Princeton and taught history at the University of Michigan and the University of Pennsylvania where he retired in 1996. Dunn organized the published books that he used as sources into general‚ political‚ economic‚ social‚ and intellectual history. Throughout his book‚ he alluded to them with footnotes. In addition‚ he illustrated conditions after wars and
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The Real Horror Through the Words of Conrad The horror of Imperialism haunts Africa even today‚ and this suffering was greedily created by the Europeans for power and resources. The Europeans concluded they were helping the Africans like the Romans who helped the Europeans‚ but in reality they created intense chaos. One brave man‚ Joseph Conrad‚ spoke out against the hostility that the Europeans projected onto Africa through his controversial book‚ The Heart of Darkness. In order to reveal the unjust
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In comparing the three authors and the literary works of women authors‚ Kate Chopin (1850 -1904)‚ "The Awakening"‚ Charlotte Perkins Gilman ’s (1860-1935)‚ "The Yellow Wallpaper"‚ and Edith Wharton ’s (1862-1937) "Souls Belated"‚ many common social issues related to women are brought to light‚ and though subtly pointed out are an outcry against the conventions of the time. In these three stories‚ which were written between 1899 and 1913‚ the era was a time in which it seems‚ women had finally awaken
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Organization in the Public Accounting Firm‚ The Accounting Review‚ 42‚pp.553-565 Yukongdi‚V.(2010).A study of Thai Employees preferred Leadership Style‚ Asian Pacific Business Review‚16.pp.161-181 Kim‚S.(2002).Participative Management and Job Satisfaction‚Wiley-Blackwell‚62‚pp.231-241. Kearney‚R.‚Hays‚S.(1994)‚Labor Management Relations and Participative Decision Making‚ Public Administration Review‚54‚pp.44-51. White‚J.‚Ruh‚R.(1973)‚Effects of Personal Values on the Relationship between Participation
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[pic] Druga gimnazija‚ Sarajevo IB Diploma Programme Extended essay Business and Management Standard Level TOPIC : Human Resource Management Research question What motivational methods “Bosnalijek” might apply to increase employees’ motivation and improve performance? Word count: 3546 Supervisor : Dzenana Rustempasic Candidate name: Adna Hodzic Candidate number: 001258-015 Sarajevo‚ December 2009. TABLE OF CONTENTS |Title page
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The Modernist era was a time in which an array of cultural movements established substantial changes in the Western world‚ introducing an industrial society and challenging traditional cultural customs. T.S Eliot has been one of the most daring innovators of twentieth-century poetry‚ and believed that poetry should aim at a representation of the complexities of modern civilization. His poem ‘Preludes’ looks at the decay of the city as a result of ritual‚ futility and the effects of technological
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Accountancy 2012 ( Delhi Set 3) 67/1/3 General Instructions: Same as given in Delhi set 1 PART—A (Accounting for Not-For-Profit Organisations‚ Partnership Firms and Companies) Q.1. Refer Q.3 Delhi Set 1 Q.2. Refer Q.1 Delhi Set 1 Q.3. Refer Q.5 Delhi Set 1 Q.4. Refer Q.2 Delhi Set 1 Q.5. Refer Q.4 Delhi Set 1 Q.6. Refer Q.7 Delhi Set 1 Q.7. Refer Q.8 Delhi Set 1 Q.8. Refer Q.6 Delhi Set 1 Q.9. Refer Q.10 Delhi Set 1 Q.10. Refer Q.11 Delhi Set 1 Q.11. Refer Q.9 Delhi Set
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Good morning to our principal‚ teachers and fellow students. Welcome to the new school term. I am Nuzul Fikrie Ahmad‚ the head prefect of SMK Raja Muda. This morning‚ I would like to refresh your memory about our school regulations especially regarding attire and conduct. Paragraph 1 – INTRODUCTION 1) Greet the audience. e.g: Good morning / afternoon / evening to boys and girls.. our principal‚ teachers and fellow students… (at an official school function) Mr Chairman‚ ladies and
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