Introduction Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains‚ emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity
Premium Spain
Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron‚ along with cofounders Joe Vergara‚ Kevin Peters‚ and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club‚ Inc. in San Luis Obispo‚ California. In August of 1997‚ Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc‚ Zuka was a smoothie company that was very popular at the
Premium Juice Business 1916
External Analysis The General Environment of the Industry Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack‚ such as ice cream‚ frozen yogurt‚ cookies‚ or popcorn or
Premium Juice Recession Strategic management
Manager Interview- Jamba Juice Company Business and HR Strategy Jamba Juice’s company strategy focuses on the customer experience‚ optimizing store performance and developing a people pipeline. Jamba believes that each team member and manager contributes to the profitability of his or her respective store and that each store makes a difference. Therefore human capital is their main priority and greatest asset. Jamba Juice’s HR strategies are highly in line with meeting their performance
Premium Customer service Employment Director of football
CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
Premium Advertising World Wide Web Juice
residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want to maintain a healthier lifestyle. As of September 29‚ 2015‚ there were 884 Jamba Juice store locations globally (Russell‚ 2015).
Premium Marketing Nutrition Food
To me leadership‚ or being a good leader‚ means to set an example‚ direction‚ to motivate‚ and to maximize individual efforts to achieve one main goal. My employment with Jamba Juice has had a tremendous impact on how I view leadership‚ and how I currently and will continue to use my new views to improve our store. At Jamba Juice we focus on our guest satisfaction‚ which
Premium Management Leadership Fiedler contingency model
Case Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas‚ needs‚ desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development
Premium Nutrition Juice Organic food
To: Date: 13/6/13 Strengths and weaknesses I have a number of key strengths that are contributive to working as a competent manager. I have sound logic‚ am diplomatic and disciplined and approach social situations with an open mind and an eagerness to understand. While all of these are personal traits‚ undoubtedly they
Premium Management Knowledge The Loss
that makes it hard for buyers to switch from their product to competitors. Jamba Juice requires fresh fruits‚ juices‚ dairy products‚ vitamins‚ and protein ingredients in order to produce their smoothies. Their switching costs are low‚ because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low‚ because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of
Free Barriers to entry Juice