Jamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which
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External Analysis The General Environment of the Industry Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack‚ such as ice cream‚ frozen yogurt‚ cookies‚ or popcorn or
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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Manager Interview- Jamba Juice Company Business and HR Strategy Jamba Juice’s company strategy focuses on the customer experience‚ optimizing store performance and developing a people pipeline. Jamba believes that each team member and manager contributes to the profitability of his or her respective store and that each store makes a difference. Therefore human capital is their main priority and greatest asset. Jamba Juice’s HR strategies are highly in line with meeting their performance
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Strengths Jamba Juice is a well-known company. They have been around a short time‚ but have grown rapidly to become a top competitor in their industry. With many options for their customers‚ and their menu Situation Analysis and merchandise line continuously growing and changing‚ they have many selling points. Weaknesses Although they are a top competitor‚ they do still have those other companies in their indsutry. Competitors like Smoothie King industry and Planet Smoothie are quickly rising
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ingredients and no sugar added. Our company plans to have a wide range of ingredients from fruit and vegetables‚ to fat free dark chocolate for the people who like a bit of a sweeter taste. With 32‚000 students attending the University of Iowa and an additional 75‚000 permanent residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want to maintain a healthier lifestyle. As of September 29‚ 2015‚ there were 884 Jamba Juice store locations globally (Russell‚ 2015)
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Case Analysis #1: Jamba Juice Sociocultural Factors Sociocultural factors influence and restrict consumption ideas‚ needs‚ desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development
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To me leadership‚ or being a good leader‚ means to set an example‚ direction‚ to motivate‚ and to maximize individual efforts to achieve one main goal. My employment with Jamba Juice has had a tremendous impact on how I view leadership‚ and how I currently and will continue to use my new views to improve our store. At Jamba Juice we focus on our guest satisfaction‚ which
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Research‚ 2001). In terms of the industries growth rate‚ the organic sector has been experiencing a 47% increase since 1991 and more specifically the ambient organic juice market grew at 3.8% from June 2006 to June 2007 (Lepionka‚ 2007). The main brands in the New Zealand organic beverage industry are Phoenix Organics in the juice sub-category – this brand has been growing at 28% since 2002 (Stock Exchange Announcement‚ 2005); Bell Tea’s Twinings Organic tea bags are the most dominant product in
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that makes it hard for buyers to switch from their product to competitors. Jamba Juice requires fresh fruits‚ juices‚ dairy products‚ vitamins‚ and protein ingredients in order to produce their smoothies. Their switching costs are low‚ because it is easy for them to switch from one company of suppliers to another. The switching costs for their customers are also low‚ because it is very easy for a customer of Jamba Juice to choose to go to Starbucks or Orange Julius instead. There is not much of
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