1. Introduction 6 2. Analysis of the PC segment 7 2.1 Introduction 7 2.2 PESTEL Analysis 8 2.2.1 Political 8 2.2.2 Economic 8 2.2.3 Social 8 2.2.4 Technological 8 2.2.5 Environmental 9 2.2.6 Legal 9 2.2.7 Identification of drivers 9 2.3 5 Porter’s forces 10 2.3.1 Rivalry among competing firms 10 2.3.2 Bargaining power of suppliers 10 2.3.3 Bargaining power of customers 10 2.3.4 Threat of new entrants 10 2.3.5 Threat of Substitutes 10 2.4 Strategic group mapping 12 2.5 Competitive
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INNOVATING FOR TOMORROW ANNUAL REPOR T 2012 Be a World Class Digital Lifestyle Brand in Asia. We are committed to enrich the customer’s digital lifestyle with World Class Experience‚ Innovative Value and Awesomely Great (EPIC) Hospitality. ANNUAL REPORT 2012 ANNUAL EPICENTRE HOLDINGS LIMITED 1 02 our values 03 corporate profile 04 chairman statement 06 operations review 08 financial highlights 09 awards and achievements 10 board of directors 13
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