Wal-Mart: Marketing to the Masses Team Purple: Brian Kinder‚ Clara Kirby‚ Brian S. Joseph‚ Brandi Labrum‚ Nola Johnson Grand Canyon University Marketing Management MKT607 Dr. Stephen Tvorik April 12‚ 2010 Wal-Mart: Marketing to the Masses Wal-Mart’s Strategic Plan Wal-mart’s mission is to establish and maintain itself as the number one retail store choice for consumers. Their strategy for success includes providing its customers with convenient shopping access to brand name
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Discussion Questions: 1. Why did Mexico make such a good proving ground for Wal-Mart’s foreign expansion strategy? There were various strategic reasons why Mexico made such a good proving ground for Wal-Mart’s foreign expansion strategy. Since the early 1990s‚ when Wal-Mart had realized that its U.S. growth prospects were ultimately limited by market saturation‚ they decided to enter Mexico retail market considering the North American Free Trade Agreement (NAFTA) that would lower barriers
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CONTEXT (p.1) DATA * David Glass (CEO); Don Soderquist (COO) * ROA= 33% ; Sales growth= 35% * 1993. market value= $57.5 billion * Sales/square foot= $300 vs. $210 of competitors * Total sales: $16B (1987) → $67B (1993) * Earnings quadrupling: $628 million → $2.3B * Revolutionized many aspects of retailing + heavy investment in information technology. * Main Challenge: “HOW TO SUSTAIN THE COMPANY’S PHENOMENAL PERFORMANCE.” * Growth in 1993: (7%–8%) range‚
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Summer Summer National Economic University – Hanoi - Vietnam National Economic University – Hanoi - Vietnam 08 Fall 08 Fall Wal-Mart Case Wal-Mart Case Dam Thi Thu Quynh CQ502184 Advanced program Intake 50 Dam Thi Thu Quynh CQ502184 Advanced program Intake 50 Question 1: What impresses you about this company? What accounts for Wal-Mart’s success over the past 25+ years? Is it a great strategy‚ superb strategy implementation and execution‚ or
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Questions slides 1. What is a multinational (MNE)? A firm with economic operations located in at least two countries. 2. What is exports‚ and what is the difference between MNE activity and exports? Exports are products which are exported from one country to another‚ selling those products to another company. The companies are not located in those ‘host-countries’. MNE activities means that a company is also located in those countries. They produce in those countries and from there‚ they sell
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Wal*Mart Case Summary WalMart’s competitive advantage is a result of several key strategic actions. First‚ WalMart’s choice of geographic location in small town locations that were not being served by competitors allowed it to establish itself as the only discount retailer in these areas. This key strategic choice of location was completely different from what competitors had done and gave WalMart a first-mover advantage in markets that had not previously been served by discount retailers. A second
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Strategic Management Case Study: Wal*Mart 1. Is Wal*Mart’s success due to its industry attractiveness or its own capabilities? 2. In Which areas dos it have particular capabilities? 3. Are its competitive advantages transferable firstly‚ to other retail sectors and formats and‚ secondly‚ overseas? Why have other companies had limited success in imitating Wal*Marts Strategy? 4. What should Wal*Mart do to sustain its performance and to defend against threats? Wal*Mart was very successful
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Applicable to Common Shares: 16‚022‚000 Walmart’s Growth Internationally • Prior to 1990‚ Walmart focused its growth within the United States • The Walmart International Division was created in 1993 as part of its expansion strategy • By 2009‚ Walmart has expanded to over 15 countries outside the United States through new-store construction and acquisitions • To name a few countries which Walmart operates; Argentina‚ Brazil‚ Canada‚ Child‚ China and Japan • Overall‚ they serve over 200 million
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Walmart Veteran Hiring Practices When an individual separates or retires from the military‚ the challenge to reintegrate into civilian life is immediately upon them. Not only is a person subjected to a less structured style of living‚ the challenge to find employment to support themselves and their families can be an unpromising task. Companies such as Walmart are doing their part to make veteran hiring a priority in their labor portfolio by pushing out initiatives to assist these former military
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BUSINESS CULTURE REPORT ON CASE STUDY: Wal-Mart in Japan Question 1: How would you characterize Wal-Mart’s approach to global management? The trademark of Wal-Mart’s global management approach focuses on 3 main strategies: low price‚ best value‚ large selection of goods & high quality service. Being the world’s largest retailer‚ Wal-Mart will enter the international market by providing a wide variety of products at a lower price than its domestic competitors. In addition‚ one of the common
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