While you read the case this week‚ also brainstorm about our alternatives even if it isn’t your part. Write your notes in that teammate’s section so we can discuss it next Monday. Deadline: Individual parts (edited and handin ready) due in googledocs on Sunday‚ October 13 at 12am. Thank you! Editing‚ formatting‚ putting together and handing in: Jo TEAM this is from the course outline: **** The cases should run about 8 typed‚ double spaced pages (plus exhibits). In NO cases shall it exceed 10 pages
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Case Study #1 (Roger’s Chocolates) 1. The premium chocolate industry is changing dramatically with the growth rate in the chocolate industry falling as a whole‚ other traditional big name chocolate companies like Hershey’s and Cadburys are moving more towards the premium chocolate industry. The premium chocolate industry growing 20 percent annually and with the baby boomers purchasing more chocolate‚ they put are putting great emphasize on quality and brand when they purchase their chocolates
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Problem Statement Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality‚ hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income‚ middle-aged couples that are mainly empty nested or child-free‚ so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization‚ product innovation toward a more health-conscious
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EXECUTIVE SUMMARY Mr. Steve Parkhill‚ president of Rogers’ Chocolate‚ has been faced with the challenge to double or triple the size of the company within 10 years. Ideas for growth have already been presented by the board‚ and these include franchising‚ online business‚ corporate gift market‚ and focusing on the 2010 Winter Olympics in Vancouver‚ British Columbia. It was suggested to focus its efforts outside of British Columbia‚ but there is no guarantee that they would have the same success
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The industry Roger’s Chocolates is in is the luxury chocolates industry. They are a manufacturing company as they supply to other companies and also they have their own retail shops. On what basis is the company choosing to compete? They are competing by focused differentiation- * Their target market is smaller scope - affluent people looking for quality willing to pay a premium price. * They produce a high quality premium line of chocolates * The chocolates are hand made * The
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MKT 600-011 [Weekly Critique Notes] Case Title: A Crack in the Mug: Can Starbucks mend it? 1. What is the central issue in this case? Starbucks share price [who] declined double the rate of the rise in 2006‚ shedding more than 60% of its highest value to that date [what] in 2007 [when] because of [why] * Short-term borrowing debts * The company using its cash flow and liquid investments in the core business and for other new business opportunities * Starbucks concurrently repurchased
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Yellow Tail Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines‚ Yellow Tail sold more than 8.5 million cases in 2008‚ which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue for Casella is how to sustain Yellow Tail’s growth in the face of emerging competition on a limited ad budget. Yellow Tail competes in the $11 billion dollar US wine industry‚ which is characterized
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the Ivey MSc in Management comes in. Visit Us Get a feel for the Ivey MSc in Management experience. Visit our campus and meet with one of our Ivey MSc Program team members. To plan a visit‚ contact us at +1-519-661-2010 or msc@ivey.ca. www.ivey.ca/msc Ivey MSc Program Ivey Business School Western University 1255 Western Road London‚ Ontario N6G 0N1 Ivey Business School was the first North American school invited to join the prestigious CEMS Global Alliance in Management Education. Ivey Business
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Rogers Cable: First Time Right Program CASE STUDY ANSWER GUIDELINE A. Defining the Issue(s): -Eliminate the repeat effort currently required to successfully install and service customers during the 1st visit by Rogers Cable service technicians. B. Analyzing Case Data: (Option One) -1993 Canadian Telecommunication Act 1993 opened competition. -Cable companies have typically focused on growing rapidly. -Establishing a large subscriber base is key for pay-off to high investment cost
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