Q: Steve Jobs‚ the founder of Apple‚ was asked to come back as Chief Executive in 1997 when the business was making a loss. Jobs was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more successful one? Justify your answer with reference to Apple and/or other organisations you know. A: There have been many different companies in the past which have suffered from internal / external
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Consumer Motivation Any purposeful action to be taken by consumers in purchasing products requires enough motivation to generate the urgency‚ energy and drive to satisfy that need. (Blackwell‚ Roger‚ 2006‚ p. 226) This actually means when involve in marketing‚ we have to think about things that can really urge our consumer to buy our products. Consumer motivation also will lead the consumers to have the needs to be able to be satisfying both the physiological and psychological needs. The physiological
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Zombie Ragdoll - Fun Zombie Shooting Game Launches For iOS and Android 1888PressRelease - RV AppStudios successfully launches physics based level puzzle game Zombie Ragdoll for iOS & Android. Atlanta‚ GA - Zombie Ragdoll promises hours of fun and entertainment as you shoot different zombies into deadly weapons to complete levels. The game combines the physics feel of a ragdoll with zombie shooting. The game is super easy to play‚ but hard to master. If you love physic games then
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Apple Inc. Presented by Wei Ping Sirin Taskin John Contents Company background Name | Apple Inc. | Industries served | Computer hardware‚ Computer software‚ Consumer electronics‚ Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72‚800 (2012) | Main Competitors | Samsung Electronics Co‚ International Business Machines Corporation
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Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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Apple’s Beethoven This case focuses on Steve Jobs‚ current (and former) CEO of Apple Computer. The case describes how Apple is using the success of the iPod to reemerge as a serious competitor in the computer industry. Topics covered include creativity‚ personality‚ leadership‚ and motivation. Primary emphasis is placed on creativity by detailing how the iPod was developed with Steve Jobs at the forefront. Discussion could center on the three-component model of creativity and how it applies to
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Opposites Attract In the article “La Vida Robot “ by Joshua Davis‚ the author shows how people with different skills could still make a good team as he writes about four Mexican students who competed in a robotics competition. In the biography Steve Jobs by Walter Isaacson‚ readers learn about how Steve Jobs and Steve Wozniak came together and combined Wozniak’s shy personality and knowledge about electronics with Jobs’ business sense . In La Vida Robot lorenzo ‚luis‚Oscar and Cristian have
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For the last 20 or so years‚ rap has been the most dominate influence in music and culture. Rappers like Eminem and P. Diddy have made millions and millions of dollars off their music; Kanye West‚ Macklemore‚ and countless other rappers have won Grammys every year; Dr. Dre recently sold his brand Beats to Apple for one billion dollars; Rap motifs and quotes appear in pop culture every day. Needless to say‚ hip hop is one of the most successful and popular genres in all of music. So‚ what makes
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In a post by Steven Levy in Medium‚ he wrote about how Backchannel was given a one in a lifetime look inside Apple’s accessories design lab - aptly named the Input Design Lab. It’s rare to see Apple open up its doors - much less its design labs - to outsiders‚ considering the company’s secretive nature towards its developing projects. Anyway‚ let’s take a look at some of the highlights of Backchannel’s entry and see how Apple meticulously tests and designs its products. What’s inside the lab? Apple
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Shopping is an activity most people have done at some point in their lives and enjoyed. It is something done at leisure and can be done positively or negatively. A person can walk out of a store satisfied and content with their purchase or dissatisfied and unsure of their purchase. This partly depends on how assertive the person is when shopping and what they are shopping for. For instance‚ in my latest shopping experience‚ where I went into the Apple store to glance at new products‚ and left the
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