products (iMac‚ MacBook‚ iPod‚ iPhone‚ and iTunes) the company started to expand into the digital entertainment market. Apple Computer change the name of the company to Apple‚ Inc. to symbolize its new‚ more diversified nature. Critical Factors for Success I believe that a major part of Apple‚ Inc.’s success fell on the fact that the introduced new‚ innovative products. No one in the digital entertainment market had any products even close to the iPod and iTunes technology that Apple introduced. And
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by using their resources to provide greater value for customers than competitors can. For example‚ iTunes and iPod created competitive advantage for Apple and value for its customers by combining elements of design‚ price‚ and capability in a unique way. But the most important advantage was being the first company to make it easy to legally download music to digital devices. (Prior to the iTunes store‚ the only means of acquiring digital music was illegal file swapping.) Apple negotiated agreements
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planet with the profits of more than $65 billion. It has about 49‚400 employs all over the world. Fortune Magazine most Admired company in United State in 2008 and in the world in 2008‚ 2009 and 2010. Apple has over 240 Store all over the world and the bifurcation of these store in different countries are as below. Vision Statement of Apple: “Man is the creator of change in this world. As such he should be above systems and structures‚ and not subordinate to them.” Explanation of Vision Statement:
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against Apple Computer for trademark infringement again and settled out of court for 26.5 million dollars. The two companies divided up the apple universe‚ indicating where each could use the apple symbol. In 2001‚ Apple Computer introduced online iTunes Music Store which had a huge impact on the music retail industry. In 2003‚ Apple Corp. again sued Apple Computer stating music was being stolen from them. Apple Computer was protected because downloads of music are comprised of digital data‚ and the distribution
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* Strong sales growth: 35% growth in total net sales by operating segment and 35% growth in total net sales by product. * iPod as the “profit machine” as it tends to produce a 50% profit margin per unit. * Relationships and partnerships: iTunes has agreements with all five major record labels: BMG‚ EMI‚ Sony Music Entertainment‚ Universal‚ and Warner Bros. as well as more than 200 independent labels. Apple also reached agreement with major movie studios: Twentieth Century Fox‚ The Walt
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------------------------------------------------- With the launch of IPOD in 2001‚ Steve Jobs brought the Digital Convergence to Mac. He started building an ecosystem with the IPOD accessory market. This gave to Halo effect helping Mac sales. With the introduction of iTunes‚ he presented the first legal site to download music downloads on a pay per song basis. ------------------------------------------------- Apple created a monopoly in the technology industry by controlling the hardware‚ software and the accessory
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design of the IPod and Iphone. Apple has also become a force in education by providing technology equipment to schools around the world. The company sells its products in retail stores‚ third party wholesalers‚ and websites and by its own sales force. The company also provides TV and movie rental services through Apple TV and iTunes. The operational business plan of the organization runs the whole company and covers areas like manufacturing‚ finance‚ internet‚ human resources and marketing following the
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Nowadays‚ a large number of entrepreneurs are starting their business‚ trying to find new chances and using innovations in management and technology to achieve more economic benefit. In order to know how these entrepreneurs affect the economic growth‚ it is important to examine the relationship between entrepreneurship‚ innovation and economic development and define the role of creativity and problem solving in this relationship. This essay will begin with the definition of entrepreneurship and innovation
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adding an online store and more resellers into its distribution channel in order to reach more consumers and to boost its sales and profits (Kevin L. Webb‚ 2001). Fueled by globalization and opportunities presented in the emerging Asian markets‚ Apple recognises the need to enter into these new geographical areas. Based in California US‚ the vast geographical distance has made it expensive for Apple to use a direct distribution method to open up a flagship store in Singapore
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that could be connected together. Furthermore‚ Apple not only developed products‚ they developed software and platform such as ITunes or Icloud that would help customers to use their products easily. Moreover‚ by creating this ecosystem‚ Apple was able to attract and retain customers because with their Icloud platform for example‚ “Apple users” were able to synchronize‚ store and share data from all their Apple devices in one place which made life easier for customers. Secondly‚ its product became
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