Table of Contents 1.0 EXECUTIVE SUMMARY 2 2.0 INDUSTRY FORECAST: OUTLOOK AND TRENDS IN DATA 2 3.0 PORTER ’S FIVE FORCES ANALYSIS 3 COMPETITION IN THE MP3 PLAYER INDUSTRY 3 3.1. Rivalry Among Competing Sellers of MP3 Players 4 3.2 Threat of Potential New Entrants into the Manufacturer of MP3 Players 5 3.3 Firms in Other Industries Offering Substitute Products for MP3 Players 6 3.4 Suppliers of Materials‚ Parts‚ Components‚ or Other Resource Inputs for MP3 Players 7 3.5 Buyers of MP3 Players
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context. ‘Understanding cultural meanings depend entirely on context. The meanings of brands are actively negotiated and created by the consumer.’ (3) This takes place where ever and whenever they encounter the brand‚ be it at home‚ at work‚ at the store‚ and so on. Cultural meanings are difficult to interpret because humans couch brands’ significance in semiotics — the meanings of images‚ phrases‚ and brands are based on a network of interconnected significances unique to each individual. The two
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Apple’s vertical integration offers three competitive advantages 03 The digital music revolution 04 Apple’s vertical integration in h/w for consumer electronics Problem Solution Step#3: Look customers in iTunes’ goal is to lock the consumer in 01 iTunes revenues are insignificant 02 App store revenues are a drop in the bucket Problem Solution Step#4: Sell at a premium Apple’s revenues come from high margin h/w products Apple’s profit comes from margins 01 in h/w(iPad) H/w drives Apple’s gross
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be different. It is a beautifully designed product with a high-resolution 10-inch color display‚ a WiFi Internet connection and access highspeed mobile-data networks. Also‚ by mid-2012 over half a million applications were available on Apple’s App Store which include video‚ music‚ text‚ social networking applications‚ and video games. Just like the original launch of the iPod and iPhone Apple must convince potential users that they need a new‚ expensive gadget (around €450) with the functionality
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more are revealed in the Apple story. 9 Here comes the Zune 10 Brand Development and Product Extension A story which has led to the sale of 575 million digital devices‚ and a market cap of $575 billion in just ten years. 585‚000 apps in the App store producing 25 billion downloads since launch‚ a measure of the success of the digital hub strategy. The iPad update- 2012 11 Developments in Distribution 12 Strategic Alliances 13 The launch of the iPhone 14 What next for Apple - The Games Console
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is the company’s customer base‚ loyal to the culture and the brand. On the operations side‚ Apple can also count on high profit margins thanks to its efficient supply chain‚ worldwide presence of its distribution system and retail structure (iTunes‚ App Store‚ etc.). Moreover‚ a continuous focus on innovation and R&D gives the company the advantage of constantly proposing products combining elegant design‚ simplicity and performance. Also‚ while offering narrow product lines simplifying consumers’
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the competitors. Because of its unique features and better quality it is the most hunted smartphone for the individual who wants to stay in touch of technology. iPhone 5s providing variety of facilities to its consumer such as Apple App Store‚ Apple Maps‚ iTune Store and so on which specified them from other smartphone. By using this phone a man become more noticeable to others. This product fulfills an individual’s desire to be wanted and appreciated. Aggressive Individuals: Aggressive individuals
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integrates seamlessly with iTunes‚ another major success for Apple. iTunes allows you to purchase‚ categorize‚ store and update your music and iPod all from your own personal computer. Using iTunes enables consumers to obtain all of their music‚ app‚ television‚ movie and reading needs in one place—and is functional across technology platforms‚ allowing for more portability of a customer’s media. There are entire industries that base their product launches on the needs of iTunes‚ iPhone and iPod users—entertainment
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the Japanese market wants high performance low cost technically superior and social acceptable products at an affordable price. Rendering apple a perfect company to satisfy these wants. Apple distributes its products in Japan through its own retail stores and companies such as Wal-Mart and other retail giants. Accoding to the Apple annual report Japan’s net sales increased $551 million or 32% in 2009 compared to 2008. The key contributors to this growth were increased iPhone revenue‚ stronger demand
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resulting in many delayed fax messages. If the phone lines were not working‚ then neither were the fax machines. When the first computers were released they were extremely appealing‚ yet confusing to the majority of people. However‚ the ability to store information and make changes without wasting paper seemed extremely advantageous to society. Almost all appointments and office duties arranged by offices were organized by phone. This allowed secretaries to accomplish only one task at a time. Formerly
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