Acknowledgement Abstract This paper‚ we study the significance of the four-factor asset pricing model (market factor‚ size factor‚ book-to-market factor and momentum factor) in explaining the cross-sectional variation in average stock returns in the United Kingdom. Our findings show that the four-factor model does work well and significant to explain the
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Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing‚ sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented‚ sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit
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business wisdom. Why my two Entertainment Businesses didn’t make the Success List Business #1 – Cornerstone Music Promotions Many years ago my passion and love for music drove me to start up a music promotions business. I decided to specialise in Gospel Music only because I didn’t want to do any other music at the time. At the time I’ve started the business I didn’t know much about music promotion but
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Shazam Music Identification Service – Case Study CMGT/557 December 23‚ 2013 Table of Contents Table of Figures Shazam Music Identification Service Music is playing an active role in people’s life; individuals are regularly exposed to music in various venues: driving‚ dining‚ or even swimming. According to Music Reports (2013)‚ 90% of music content is stored in a digital medium. 60% is offered online through music services such as‚ iTunes‚ Spotify‚ and Shazam. The music
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost‚ market place‚ competition‚ market condition‚ and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product‚ promotion‚ and place. Price is the only revenue generating element amongst
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Pricing Strategies in Software Platforms: Video Consoles vs. Operating Systems Operating system platforms charge high prices to the users and subsidize developers. However‚ video console firms charge low prices to users and make profits on the developers’ side. When setting prices‚ developers may be constrained by one of two margins‚ the demand margin and the competition margin. What margin is binding depends on the number of applications in the market and on the level of substitutability among
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Founded in 1997‚ VH1 Save the Music Foundation is a non-profit organization geared towards ensuring music education programs are available to students in public schools across the United States. John Sykes‚ the original founder of VH1 Save the Music Foundation‚ volunteered as principal for a day in a New York City public school in Brooklyn. He noticed the condition of the instruments being used and how worn out and broken some looked. At the time Sykes was the President of the VH1 Cable Television
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Question 1: The members in the music industry in Lebanon always tried to accomplish different markets to raise the development level in the Arab world. The music industry has reached an actual growth in Lebanon. This progress is still facing a rejection that is affecting the economic situation of Lebanon. The Lebanese music market is common between Lebanese and international companies. For example‚”Anghami” this company serves customers in the Middle East and North Africa. It has a strategic partnership
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COLORADO CREATIVE MUSIC Company overview music recording studio ¨ founded in 1995 by Darren Curtis Skanson ¨ established for producing‚ promoting and selling his own records ¨ developed into microlabel with 4 product lines and 11 different albums ¨ Leading CCM Vision‚ passion in Music ¨ Cousin’s business internship at CCM ¨ Knowledge -> Ted -> processes ¨ Waiving day to day operations down the chain ¨ Unexpected concert ¨ Andy signed up with CCM ¨ CCM vs. competition
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