In Brave New World‚ Huxley exaggerates the fact that a world that strives for stability must eliminate individualism and relationships. One major distortion in Brave New World is the prevention of individualism. In order to live in a Utopia‚ a person cannot be an individual. Huxley makes this clear from the first page of the novel‚ revealing the World State’s motto of “Community‚ Identity‚ Stability.” Conformity is what this society strives for. Individuals cannot make up a community‚ which is why
Premium Brave New World Distraction
Recommendation: Optical Distortion‚ Inc. should charge a price of $711 per pair 3C’s: After a chicken farmer’s accidental discovery of the imporoved productivity of the chickens with reduced vision‚ Robert D. Garrison invented the Optical Distortion‚ Inc. lens for the chickens in 1965. By the end of 1974 the ODI lens had been tested on a number of farms in California and Oregon with satisfactory results‚ which is reducing cannibalization rate and being more tractable of chickens. With a long-term
Premium Marketing Agriculture Generally Accepted Accounting Principles
Optical Distortion‚ Inc (ODI) is a company that has developed special contact lenses to harmful impact the eyesight of egg-laying chickens. The reduced vision from the contact lenses helps preserve the life of chickens‚ increase the productivity of egg laying and reduce costs for farmers using the lenses for their flocks. At the end of 1974‚ ODI’s owners and management were finalizing a strategic marketing plan to introduce the lenses commercially early in 1975 and work towards nationwide penetration
Premium Contact lens Book of Optics Visual perception
SITUATION ANALYSIS: Optical Distortion Inc.(ODI) markets lenses that distort the vision of chickens. These lenses are used instead of debeaking. Lensed chickens are more likely to survive from cannibalism among the chickens. The lenses are also supposed to reduce the amount of feed per chicken per day than that for debeaked chickens. Using lenses do not lead to any trauma among chickens and therefore do not affect their egg laying capacity. The objective of the case is to present a financial
Premium Marketing Sales
Optical Distortion‚ Inc. Case Analysis Mengyuan(Myra) Xu A20266661 2011-12-08 2011-12-05 MC 510 Optical Distortion‚ Inc. Case Meangyuan (Myra) Xu CONTENT EXECUTIVE SUMMARY ...................................................................................................................... 2 INTRODUCTION .................................................................................................................................... 2 ANALYSIS ............................................
Premium Variable cost Marketing Costs
Case Analysis----Optical Distortions‚ Inc. MKT6301 MARKETING MANAGEMENT 2012 FALL Group Members: Mina Ai Wenxin Gao Shuyue Jia Yang Pan Yiou Zhou Expected Value to Famers Reduced cost due to feed (For 1/2 feet) Cost per pound: 158/2000=0.079 $/pound Saving per year per bird: 156/20000*1/2*0.079*365=$0.1125 Saving on egg production Loss one egg 5 months: loss of egg per hen a year is 2.4 Cost per dozen: $0.50 Saving per hen per year: 0.50*2.4/12=$0.099 Reduced
Premium Marketing Supply and demand
Optical Distortion Inc. – Questions for Discussion 1. What characteristics of the ODI contact lens are likely to make it appealing or unappealing to different types of chicken farmers? [If desired‚ this question can be rephrased to include a specific reference to literature on diffusion of innovations.] Advantages: reduction in mortality due to cannibalism among chicken from 25% to 4‚5% decrease in egg-production loss (savings on egg-production) savings on feed expenses fast process of installing
Premium Marketing
Optical Distortion‚ Inc. HBS Case Study 9-575-072 Marketing Management MKT 6301.002 – Fall 2012 Team Members Young soo Han Kevin Yang Jay Chi Lenny Liao Brad Standridge As of 1974 the chicken population in the US is already in excess of 400 million birds‚ with slow but steady growth expected through 1980. Given that fact that a great many of these birds live in tight quarters on very large chicken farms‚ a means of combating the chicken’s natural instinct
Premium Variable cost Costs Chicken
STUDY GUIDE ONLY SLIDE1 CLASSICAL CONDITIONING AND FEAR Phobias are a Product of Classical Conditioning Classical Conditioning is Used to Treat phobias (Speaker Notes) Phobias are developed through classical conditioning. Olson & Hergenhahn‚ (2013) define classical conditioning as “An experimental arrangement whereby a stimulus is made to elicit a response that was not previously associated with that stimulus” (p. 418). Just as phobias are developed through classical conditioning‚ it is also
Premium Classical conditioning Systematic desensitization
I. Executive summary: A. Problem statement: Optical Distortion Inc.(ODI) is a small new company‚ not yet in business‚ with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting‚ positioning and optimal pricing to launch its new product. B. Recommendation: The dilemma ODI faces is whether introduce its product
Premium Costs Variable cost Farm