An Ethical Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In
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ISO 9000 ISO 9000 defines quality system standards‚ based on the premise that certain generic characteristics of management practices can be standardized‚ and that a well designed‚ wellimplemented and carefully managed quality system provides confidence that the outputs will meet customer expectations and requirements. •ISO 9000 is a family of international quality management standards and guidelines. •ISO 9000 earned a global reputation as the basis for establishing quality management systems. •ISO
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economic prosperity was the agricultural and food industry. However‚ this boom did not continue for long. In the height of World War I‚ farmers were producing more goods than ever before. Britain and France presented a huge demand for foreign food supplies to feed their populations on a regular basis. After the first World War ended and countries returned to relying on their own agricultural production. The expansion that first aided the agriculture industry‚ came back to aid its quick spiral downward
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Even with the incorporation of healthier food options to McDonald’s new menu‚ this fastfood restaurant is still perceived as being a location for unhealthy living which is contributing to worldwide obesity. McDonald’s is getting a massive amount of bad press from critics circling on this issue which is steering away franchisees and customers. The company is renowned for its fast preparation of meals for customers‚ and since the start of the business by the McDonald brothers‚ Richard and Maurice‚ themselves
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country’s cultural beliefs is essential into earning the trust of its people and avoid any type of opposition. McDonald’s believes in setting strict rules‚ and even requires non-vegetarian employees to shower prior to entering the vegetarian side of food preparation. In a country where beef and pork is largely not consumed‚ one would think McDonald’s was heading for failure; although it proved to adapt well to its culture. A strategy McDonald’s used and showed to be profitable was the introduction
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of fat that affects one’s health. In the 1950’s‚ the history of fast food started to boom and as cities and countries started expanding‚ populations began to increase. Long ago‚ tourist cities became more popular and news was spread around to find cheap inexpensive food. In 1916‚ the first hamburger joint was opened up in Wichita‚ Kansas known as White Castle. As the fast food industry started to become more popular‚ waitresses started delivering food to cars and then the modern version started to
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Ticker: MCD Sector: Consumer Services Industry: Restaurants and Bars Recommendation: HOLD Data: Price 52-wk high 52-wk low $54.23 (14-Sept-09) $65.47 (19-Sept-08) $45.79 (10-Oct-08) Market cap Total assets Trading Vol $59.18B $28.461 B 9.08M EPS (Q2 2009) EPS (2008) EPS (2007) EPS (2006) P/E (ttm) Div Yield $1.85 $3.84 $3.70 $3.55 14.38 2.0% ROA (ttm) ROE (ttm) 13.05% 30.50% Report by Jake Schanzmeyer 14-Sept-09 McDonalds Corporations is one of the largest and most globally recognizable
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SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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Alogaili MacDonald’s Operations MC Donald Corporation was Born in 1940s. It was the first fast food industry in the world market. And who started a chain system in the world market. It serves some of the world favorite and famous food like French fries‚ Big Quarter Pounder‚ Chicken Nuggets and sausage McMuffin with egg as a breakfast. MC Donald is the leading global food service retailer with more than 33000 local restaurants served by more than 1.7 million employees p in 122 different
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Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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