Cruise Industry Table of Contents Page 3 Executive Summary Page 4 - 6 Topic Paper Page 7 Work Cited Page Executive Summary Cruise Industry gives people the opportunity to get away on a ship that will take them away from many of their daily activities like work‚ and stress. There are many different reasons people decide to take a cruise such as value‚ convenience‚ choice‚ see new places‚ comfort‚ and even family get together. The
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I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course
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2013 Case Study: Implementation One of the problem plaguing the cruise industry is lack of brand recognition. There are at least 17 different brands in the industry with very little differentiation between them. While there are different categories including contemporary‚ destination‚ premium‚ and luxury‚ there is not much to separate one brand from another in these categories. Many people will decide that they want to go on a cruise and choose one of these categories without considering what the
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Health Cruises Homework 1. What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? *Fixed costs = $220‚000 (Ship rental and crew) + $65‚000(initial advertisement expense) +$10‚000(administrative expense) = $295000 *Contribution per unit = $1500 -$200 = $1300 *Breakeven point (in units)= 295000/1300 = 226.92 : At least 227 passengers should sign up for Health Cruises by November 20th.
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Case Carnival Cruise Lines Mission statement of Carnival cruises Mission statement is a statement of the purpose of a company‚ organization or person‚ its reason for existing. (http://en.wikipedia.org/wiki/Mission_statement) The Mission of Carnaval cruise line: Our mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets‚ all at an outstanding value unrivaled on land or at sea." Vission statement
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A cruise is providing customers with an experience of a lifetime. The company seeks to fulfill the following needs of the customers to the extent of delighting them: • Customer Service • Delivering on its Promise MARKET TRENDS: The tourism industry has been growing at a high rate for the last few years. Due to busy lives‚ people are willing to spend more on vacations than anything else. Though most vacation packages are costly‚ but they provide a feeling of satisfaction and serve as a source
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CRUISE CONTROL DEVICE INTRODUCTION Everyday the media brings us horrible news on road accidents. Once a report said that the damaged property and other costs may equal 3 % of the world’s gross domestic product. The concept of assisting driver in longitudinal vehicle control to avoid collisions has been a major focal point of research at many automobile companies and research organizations. The idea of driver assistance was started with the ‘cruise control devices’ first appeared in 1970’s
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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Introduction: Cruise ship industry are viewed as travel for pleasure in the sea. They defined “cruise ships” not only as transportation but also as trip for pleasure in the sea. As Cooper‚ Fletcher‚ Gilbert and Wanhill (1993) stated‚ “Cruising is more a leisure product than a mode of sea transportation.” The cruise ship industry is increasingly being popular as floating resorts Dowling (2006). This floating resort has bars‚ restaurant‚ entertainment spot‚ sports facilities‚ shopping centers‚ and
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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