MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Journal of Research in Marketing and Entrepreneurship Emerald Article: Entrepreneurial marketing: a strategy for the twenty-first century? Sussie C. Morrish Article information: To cite this document: Sussie C. Morrish‚ (2011)‚"Entrepreneurial marketing: a strategy for the twenty-first century?"‚ Journal of Research in Marketing and Entrepreneurship‚ Vol. 13 Iss: 2 pp. 110 - 119 Permanent link to this document: http://dx.doi.org/10.1108/14715201111176390 Downloaded on: 17-12-2012 References:
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information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television. Keith Windschuttle talks about how media and journalism have become products of bias and propaganda through this evolution it has taken. In the article The Future of the Press Windschuttle talks about how the British
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Living now in the 21 century you may see many types of cultures and ethnicities. As for these types of races we have become numb to the feeling of racism. For a particular reason racism has been going on for centuries. Depriving people from what they have and what they look like is a characteristic of racism. As for now racism seems to be becoming bigger and bigger. Due to labeling races and its importance to society today. As there is different ways racism affects people labeling one’s ways or
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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TECHNOLOGICAL CLASSROOM Sherwin Duco Daquioag II- BEE Learning in the 20th century is basically teacher centered – teachers would spoon fed the facts then the students will swallow it without internalizing it. Memorizing discrete facts would be enough for the students to learn without any further neither research nor analysis. These techniques are no longer effective for today’s situation in the global community because 21st century is technology-based and there is what we call ‘Global Classroom’. (Olivia
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Scope This assignment aims to analyse the careers of three individuals by exploring the personal and situational factors considered in Super’s Archway Model as well as the Krumboltz’s Theory‚ and discuss how these factors interact and affect career decision-making. The analysis is then applied to the discussion how to use the various types of intelligences in achieving career success and advancement. Interviewee 1 Name: Jane Chua Highest Educational Qualification: Honors in Accountancy Age:
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Recently‚ a report was published by WHIO quoting your concerns surrounding the increased prevalence of panhandling in the city Dayton and the courses of action you believe to be necessary to rectify the situation. Although I understand the concern of increased panhandling from a public safety perspective‚ I do not‚ however‚ understand‚ nor appreciate the remarks you gave in regards to those who are actually on the street‚ panhandling. Your statement‚ “They get in the road every time — it’s dangerous
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Merriam-Webster ’s Collegiate Dictionary defines piracy as‚ "an act of robbery on the high seas or an act resembling such robbery" (885). From this we can define software piracy as an act of robbery on the information superhighway. Many people do not see it as such. Even though the average person would never consider going into a convenience store and stealing a stick of gum‚ many have no qualms about stealing thousands of dollars worth of software. In a study done by the Canadian Alliance Against
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HOW DO EACH OF THE FOUR FUNCTIONS OF MANAGERS CONTRIBUTE TO ORGANIZATIONAL SUCCESS? Managing an organization is not an easy task‚ managers must have many skills‚ abilities and knowledge to do it in the best way they can. Therefore‚ managers need to make use of a tool called “four essential managerial tasks”‚ which includes four basic steps: Planning‚ organizing‚ leading and controlling. All this essential managerial tasks are very helpful to companies‚ because they seek the best way to accomplish
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