Marketing has defined as “a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler‚ P. & Armstrong‚ G.‚ 2001‚ p. 6). “Marketing is the anticipating‚ management‚ and satisfaction of demand through the exchange process. It involves goods‚ services‚ organization‚ people‚ place‚ and ideas.” (Evans‚ R. & Berman 2007‚ p. 7). It might never arise to manager that they could be accountants or CFOs
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Marketing is an art and science Before making any argument about this I would like to share my own view point MARKETING IS AN ART: Yes it’s quite true that marketing is an art‚ or we can call it beauty of innovation‚ creativity and imagination. Marketing is a world where “dreams become realty”. Marketing is also an art because it involves non-verbal ways of communication processes that involve delicate and hidden messages for specific audience. I am calling marketing an art because it creates
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Introduction The debating question concerning marketing whether it is a form of science or art has long been a controversial subject. Scholars over the past several decades have constantly argued attempting to classify and prove the term marketing belonging into either the art and science category. Marketing is derived by which a product/service originate‚ priced‚ promoted and placed/distributed to people who consume them. It involves lots of preparations‚ developments‚ organizing and decision
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Management is a persistent‚ exuberant and fast developing process. It is taken to shift over the mixed up assets into a valuable and effective asset. Management utilizes diverse forms of sciences in the business and mechanical world. It can also be said that management is a system of taking work from others and an individual who can take work from others is called a manager or a director. It is concerned with the various human resources so as to achieve the required targets. Management has been defined
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MANAGEMENT BOTH AN ART AND SCIENCE Introduction 1. Management is a universal phenomenon. It is a very popular and widely used term. All organizations - business‚ political‚ cultural or social are involved in management because it is the management which helps and directs the various efforts towards a definite purpose. Management is a purposive activity. It is something that directs group efforts towards the attainment of certain pre - determined goals. It is the process of working with and through
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their beliefs are on whether management is an art or a science. To be able to determine where management falls in these two terms‚ it is important to know what they each mean and give support as to why it can either be an art or a science. Below shall be a discussion in detail on whether management is an art or a science but to begin with it is important to know what management is and what it entails. Management according to Henri Fayol a renowned scholar said management ‘can be defined as a set of
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concept of management is universal and very old. That is why different views have been expressed about its nature by different writers from time to time. The continuous and rapid development of management principles and practices in organization has changed the nature of management. The main points of view about the nature of management are given below: Management as an Art‚ Science or Both A lot of controversy arises whether management is an art or science or both. It is said that the management is the
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INTRODUCTION Management can be defined as the effective and efficient coordination of resources in order to achieve desired objectives. It is the process of planning‚ organizing‚ coordinating‚ directing and controlling resources such as human beings‚ material‚ time and money to accomplish organizational mission. All organizations have objectives that are the desired targets that the manager hopes to achieve. The primary purpose of management is to convert resources into results. A resource by itself
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Management is a set of activities (including planning and decision making‚ organizing‚ leading‚ and controlling) directed at an organization’s resources (human‚ financial‚ physical‚ and information) with the aim of achieving organizational goals in an efficient and effective manner. A manager is someone whose primary responsibility is to carry out the management process within an organization. The effective practice of management requires a synthesis of science and art; that is‚ a blend of rational
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Introduction: What is management? Mosley‚ et al all (1996‚ 5e) define that management is a combined process of planning‚ organizing‚ leading and controlling of resources to attain organizational objectives. Is it art or science? Few concepts such as F.W.Taylor’s scientific management theory and Fayol’s Management Principles tend to say that Management can be taught and can be handled through scientific methods. Henry mintzberg’s(1973) observed that mangers are not sitting in the desks all
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