MARKETING OF GUIMARAS MANGOES TO THE UNITED STATE INTRODUCTION The meaty flesh of a mango fruit is sweet‚ but the fruit ’s pit is so large and hard. Ripe mangoes are fragrant and soft to the touch‚ but not mushy. Mangoes can be processed into a number of unique products such as dried mangoes‚ puree‚ juice‚ chutney‚ halves and scoops‚ jelly jams‚ and pickles. A uniform quality and an adequate supply are assured throughout the year through processing. Processed mangoes
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Green Marketing - An Introduction Due to factors such as increased media coverage‚ increased awareness of environmental issues‚ raising pressure form environmental groups‚ stringent legislation and major industrial disasters (McIntosh‚ 1991; Butler‚ 1990; Tapon and Leighton‚ 1991; Charter‚ 1992; Wagner‚ 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause‚ 1993). According
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Week 4 Group work “Green Marketing” has been a challenge to firms producing environmentally friendly products. The obstacles stated range from overexposure and lack of credibility‚ to the consumer not willing to pay a premium prices for “green” products‚ to poor implementation on the part of companies engaged in the practice. Discuss this issue: “When faced with a decision to market its products as “environmentally safe” or to market its products along conventional lines (matching competitive
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Differences in Perceived Risk of Online Shopping." Journal of Interactive Advertising 4 (2004). Lee‚ Dongdae‚ Audesh K Paswan‚ Gopala Ganesh‚ and M. J. Xavier. "Out-Shopping Through the Internet: A Multi-country Investigation." Journal of Global Marketing 22‚ no. 1 (2009): 53-56. Singh‚ Gurvinder‚ and Zhaon Chen. "Web-Based Shopping: Consumers ’ Attitudes Towards Online Shopping in New Zealand." Journal of Electronic Commerce Research‚ 2005. Vaggalis‚ Adamantia Chouliara‚ and Maro Vlachopoulou. "Perceptions
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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ridden in an electric car? I haven’t because they are simply not popular enough. Gas cars are clearly dominant. For example‚ if you’re driving on a highway you only see 2-5 electric cars oppose to thousands of gas powered cars. There are so many gas cars that it seems like they will never go away. These cars also help politics‚ so without them politics would be drastically different. There are already so many gas cars being produced that a company can’t just stop making gas cars in such a short time
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Factors affecting the Organization’s Buying Behaviour Anum Khan Asma Siddiqui Ayesha Majid Hamza Muhammad Ms. Maryyam Khan Industrial Marketing‚ A SSC 206 July 13‚ 2012 Lahore School of Economics The organizational purchase behavior is the most complex process the organizations have to deal with in the buying process. The decision making authority and central influencing departments will evolve around the buying center. The roles which have to be carried by the buying center in the purchase
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Green Marketing or Green Washing In the competitive market place‚ companies will do anything to draw consumers attention towards their products or services. Today‚ many businesses are engaging in green marketing‚ the practice of promoting environmentally-safe products. Concerns are rapidly growing that some green marketing is just green washing. Companies are guilty of green washing when they mislead their buyers into thinking that their products are environmentally-friendly. They tend to hide
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A REPORT ON “A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS” SUBMITTED BY P.N.PRATYUSHA ROLL: 10132 A REPORT ON “A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS” SUBMITTED BY P.N.PRATYUSHA ROLL: 10132 BATCH XVIII‚ 2010-2012 Report submitted in partial fulfillment for the award of Post Graduate Diploma in Management VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (APPROVED BY AICTE‚ MINISTRY OF HRD‚ GOVT. OF INDIA) BACHUPALLY‚ HYDERABAD. ACKNOWLEDGEMENT I
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Indian Foods Limited (SIFL)‚ was deep in thought in his office at corporate headquarters in Coimbatore‚ India. Eleven years earlier he had founded SIFL with the help of his wife‚ Maya. Now‚ after returning from a weeklong business trip to the United States‚ Mr.Krishnan was pondering the future of his company. Should SIFL enter foreign markets? If so‚ which ones? SIFL began as a company selling only three items but had quickly expanded to a dozen products. It produced and marketed batters‚ pastes
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