McDonaldization It is safe to say that nearly every person in American from the age of a child can identify the gold arches peeking from highways across the country. McDonald’s has established itself as the king of retailing and the Mecca of guilty-pleasures. McDonaldization is the concept founded by George Ritzer that compares modern American society to the fast-food establishment McDonalds. McDonalds‚ the pioneer of the fast food industry‚ is known for consistency in service and product across
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Report on some of your own irrational beliefs that have gotten you off course and lowered your self-esteem. Offer rational beliefs that you can take on to dispute your stinkin’ thinkin’. How will changing your irrational beliefs help you to achieve your academic goals? Our upsets are caused not so much by our problems as by what we think about our problems. When our thinking is full of irrational beliefs‚ what Ellis calls "stinkin’ thinkin’"‚ we feel awful even when the circumstances don’t warrant
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e. consumers) are always rational when making decisions. In a book by Belsky and Gilovich‚ they find that people are not always rational‚ especially when it comes to investing money. I have included some common “irrational” behaviour that they found in their research. Irrational Behaviour “Why Smart People make Big Money Mistakes and How to Correct Them” Gary Belsky and Thomas Gilovich – Behaviour Economists Measuring Costs and Benefits as Proportions rather than Absolute Values
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The Effects of McDonaldization on Education Sociology 204 McDonaldization is the term created by George Ritzer to describe the homogenous sociological event that is happening within our society. It is the process in which a task is broken down into several simpler; the subsequent tasks are then rationalized to find the single most proficient method for completing each task‚ or rationalization. Within these tasks‚ five dimensions are used to explain the process: efficiency‚ calculability‚ substitutions
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Irrational Exuberance and the Housing Bubble An investment in real estate is widely regarded as one of the best investments one can make. The notion that home prices will always rise is as strong as it is incorrect and in the early 2000’s this line of speculative thought led to a level of irrational exuberance that threatened to topple the U.S. economy and its financial system. After the dot.com bubble burst and the subsequent 70% drop in the NASDAQ‚ investors both professional and
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An irrational behavior is defined as a behavior with no clear meanings and reason. It does not help you to progress towards your objective. In fact‚ there is a bunch of things we know we should take clear of but we do them anyway and vice versa. This is a reason why people are more attracted to products during the sales. In this case‚ irrational behavior leads people to cognitive dissonance because at some level‚ everybody has some reasons to do the “wrong” action. People are more attracted to
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George Ritzer‚ bureaucracy completely dehumanized the social institutions in America. He sees the bureaucracy as having four components: efficiency‚ predictability‚ control and quantification. He terms this dehumanization of an institution as "McDonaldization". One of the most prevalent examples in modern society is the health care institution. In the past‚ health care was more simplistic in nature. House calls were not unheard of‚ and doctors knew all of their patients and their families on a personal
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thinking. Irrational beliefs are messages about life we send to ourselves that keep us from growing emotionally. Fallacies are a mistaken belief‚ especially one based on unsound arguments. Fallacies lead to illogical and false conclusions that turn to be debilitative emotions. An idea is irrational if: It distorts reality and is illogical. It prevents the person from reaching their goals or leads to unhealthy emotions. These ideas can also lead to self-defeating behavior. Some irrational beliefs a
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I.INTRODUCTION: Irrational exuberance means wishful thinking on the part of investors that blinds us to the truth of our situation (definition based on the book of Yale professor Robert Shiller) or can be simply understood as the overvalue/undervalue of the market because of irrational thoughts. The word irrational and exuberance themselves are not new‚ but they are first combined and used by Mr. Alan Greenspan- former Federal Reserve Board Chairman in his comments on December 5th‚ 1996. What
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In the article “McDonaldization of Society” the author‚ George Ritzer‚ discusses Rationalization which is a concept which was coined by the German sociologist Max Webber in the 19th century. Rationalization has 5 distinct dimensions which are efficiency‚ control‚ dehumanization‚ quantity over quality‚ and predictability. Moreover‚ Ritzer claims that society has become so focused on being efficient which means finding the easiest and fastest way to achieve a goal‚ an example of that dimension provided
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