Case: iRobot: Finding the Right Market Mix? Current Situation A. Current Performance iRobot is a rapidly growing firm‚ producing both government/industry robots and household cleaning robots. Founded in 1990‚ iRobot’s mission has been to provide an innovative approach to both markets through the use of technology. In 2011‚ iRobot generated more than $465 million in revenue and employed more than 600 of the robot industry’s top professionals‚ including mechanical‚ electrical
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CASE 8 iRobot: Finding the Right Market Mix? Alan N. Hoffman CORPORATION‚ FOUNDED IN 1990 IN DELAWARE‚ designed and built a vast array of behavior-based robots for home‚ military‚ and industrial uses. iRobot was among the first companies to introduce robotic technology into the consumer market. Home care robots were iRobot’s most successful products‚ with over 5 million units sold worldwide and accounting for over half of its total annual revenue. iRobot had a long-standing contractual
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1. What are the unique challenges facing a new product development company? (1) Quality and engineering design of the product. When Colin Angel founded iRobot Company‚ he embraces brilliant engineers in his team and was able to develop a wide range of high-technology products. The engineering design of Roomba is an important reason for its success in the market. (2) Making it affordable to customer. Angel’s proposal for Hasbro was rejected because the cost of the toy robot was too high‚ about
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iRobot is a very competitive firm in the robotics industry that creates many types of robots from consumer cleaning robots to drones used for military applications. In the last few years‚ the sales of the consumer products have been driving the majority of iRobot’s revenues. The company has a few‚ albeit experienced‚ competitors in the consumer market while in the military robotics market the company has battled with industry veterans such as Lockheed Martin. The financial structure of the company
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You are required to prepare an investigative report on a recent corporate scandal that involved improper accounting practices or any form of financial scandal. Your report must include the following: an overview of the corporation a description of the scandal methodology - explaining the specific accounting impropriety that the company used. an explanation of how the firm managed to hide their accounting improprieties a discussion of who the scandal effected - both inside‚ and outside
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Reaction Essay: The Corporation The documentary The Corporation‚ directed by Jennifer Abbott and Mark Achbar and produced in 2004‚ although bias‚ opens many doors for discussion in regard to capitalism and the role of corporations in our lives. I found the documentary to be presented professionally‚ and filled with legitimate facts more so than extreme opinion. The documentary truly outlines the "all-pervasive" role the corporation has taken as the "world’s dominant institution". The film opens
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liability of the shareholders. However‚ under certain circumstances the corporate entity may be disregarded. This is also known as piercing the corporate veil and is the most frequent method for holding the shareholders liable for the acts of a corporation. Corporate officers‚ directors and controlling shareholders have a general fiduciary duty of loyalty and care which should govern all their corporate conduct. Unless they breach that duty by gross negligence or acts in bad faith‚ they usually will
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Corporation – A separate legal entity that has an existence at law that is separable from those who form it. It is a separate legal entity in the sense that it has an existence at law‚ but no material existence. * It is separate and distinct from its shareholders * A properly authorized agent may bind the corporation in contract with third parties. * Shareholders possess limited liability for the debts of the corporation‚ and creditors may look only to the assets of the corporation to
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Business Ethics The Corporation ‘The Corporation’ had a specific aim to portray the problems of not just one corporation‚ but corporations as a whole‚ as is evident from the beginning of the film as a multitude of big business logos flashed across the screen. The film proceeded to highlight the issues surrounding: globalization and consumerism‚ environmental pollution and disregard for the planet‚ unethical marketing‚ and dishonest media. Personally‚ I feel that I’m quite open-minded when it comes
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Strategic Audit for iRobot Corporation Case Study I. CurrentSituation A. CurrentPerformance iRobot designs and builds robots that make a difference in the home‚ field and workplace. iRobot was founded in 1990 in Delaware‚ Massachusetts and it was the first company to introduce robots into the life of the household and make the robots part of their daily life. In comparison to the other products‚ home products were the most successful ones. Some of the iRobot’s products are: Roomba
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