The first Apple I computer did not include a monitor‚ keyboard‚ or casing. Due to the high demand for the Apple I‚ Jobs realized that there was a market for small computers. He also realized that he could market the company’s name and the computer’s user-friendly look. In 1977 Wozniak added a keyboard‚ color monitor‚ and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980‚ which was the year that Apple went public. Wozniak left the Apple in 1983
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modern concept sure to please tomorrow’s consumer. Company Description Apple inc. (formally Apple Computers Inc.) Is a Manufacturer‚ Designer and Seller of various consumer electronics including personal computers‚ media devices (including the iPod‚ iPhone and many other devices)‚ accessories and peripherals as well as the sales of media (including music‚ video and many other entertainment mediums) and software to support the previously listed items‚ including operating systems‚ music and video
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existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is Tesco. They try encourage brand loyalty through introducing loyalty cards. In addition‚ they open new stores and change existing stores. Market penetration can also use other strategic options such as: Consolidation
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The iPod Nano sixth generation‚ now features a smaller 1.54 inch multi-touch screen with a lower resolution of 240x240 pixels but a higher pixel density of 220 pixels per inch‚ as opposed to the larger 2.2 inch screen on the iPod Nano 5G. The iPod Nano has 24 hours of music playback on a single charge. The new iPod Nano has lost the previous generation’s video camera‚ built-in voice recorder and built-in speaker‚ and games. It has also lost support for video playback‚ but music videos and video podcasts
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------------------------------------------------- Dan Graziano. The iPad could be the future of gaming. (March 13th‚ 2012). Retrieved from: http://www.bgr.com/2012/03/13/the-ipad-could-be-the-future-of-gaming/ ------------------------------------------------- Damon Darlin‚ “The iPod Ecosystem‚” New York Times‚ February 3‚ 2006.
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hard drive memory allowed new manufacturers to introduce easier to use and more robust devices which expanded the penetration of DAPs amongst early adopters. In 2001‚ MP3 players crossed the chasm with the introduction of Apple’s iPod.2 With the combination of the iPod and the iTunes software‚ Apple provided pragmatists with the solution and convenience of managing their portable audio entertainment. At a hefty price of $399‚ Consumers could finally catalog‚ manage‚ and play uploaded music from CDs
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Table of Context Executive Summary Introduction The company was founded in 1964 by a student of Phil Knight‚ middle-distance runner at the University of Oregon team‚ and his coach Bill Bowerman. Initially it was called Blue Ribbon Sports and specialized in the order of athletic footwear in Asian countries and resell them in the U.S. market. Upon graduating Knight wrote a paper that proposed quality running shoes could be manufactured in Japan. But his letters to manufacturers in Japan
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personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software applications‚ the iOS and OS X operating systems‚ iCloud‚ and a variety of accessory‚ service and support offerings. The Company also sells and delivers digital content and applications through
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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make either an IPod docking station‚ phone charging stand‚ low voltage light or a radio and the chosen product must be styled in eras from the last 100 years. I also found the different design styles in the last 100 years which is Art Deco‚ Art Nouveau‚ Bauhaus or Arts and Crafts. .From my investigation on the questionnaire result I have found that I will design and make an IPod docking station in the style of art deco made of multi products. This is because that’s what my target user wants. From my
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