company offers different product lines which include Mac computing systems‚ iPods‚ iPhone handsets‚ the iPad portable multimedia and computing device‚ as well as desktops and software (“Apple‚ inc. company profile‚” 2010). Apple recently released its newest product‚ the iPad‚ which is a revolutionary touch-screen tablet that incorporates all of the uses of a smartphone and personal computer in one single device. It enables users to browse the Internet‚ use e-mail‚ play music and games‚ store photos
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Assignment a) IPod touch 5 is the latest IPod from Apple. IPod touch 5 is a portable music and video player. It release in 23rd October 2012. Apart from portable music and video player‚ it can also be a handheld game console and personal digital assistant. Its design and operation system is similar from Apple’s IPhone5. The main different between the IPod touch 5 and IPhone5 is IPod touch 5 cannot use as a telephone. Users can directly buy and download apps from Apple’s App Store. The IPod touch5 has
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everyone likes the same restaurant‚ movie or college. Therefore‚ a marketer starts by dividing the market into segments. They identify and profile distinct groups of buyers who might prefer varying products and services. For this demographics‚ psychographics and behavioral aspects of buyers are considered. After identifying market segments the marketer decides which presents the greatest opportunities – which are the target markets. Then the firm develops market offerings that it positions in the
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Range and Pricing of the iPod 9 Marketing Strategy 10 Utility as Product 11 iPod’s Utility is highly improved by Apps 11 Social Status 12 Bandwagon Effect 12 Hypothesis Development 13 Research Methodology 13 Constraints 13 Identifying the Variables 14 Developing a Research Instrument 14 Methodology 14 Selecting a Sample 14 Actual Collection of Data 14 Hypothesis Testing‚ Result & Conclusion 15 For Owners of the iPod 15 For Non-Owners of the iPod 17 Implications 19
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Assignment On iPod Perception of Promise Assignment on I POD Submitted to: FHAMIDA NIPA Lecturer of MIS Department of Business Administration Submitted by: Group name: Gladiolus * Sani Ahmed. ID : 130106109 * MD. Manjurul Hasan Tarek. ID : 130106111 * Resmi Akter Putul. ID : 130106112 * MD. Lutfar Rahman. ID : 130106127 * Ashik Sarker. ID : 130106130 * Sumit Poddar. ID : 130106132 Submitted On: 29th MARCH
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are many different levels of market segmentation such as‚ geographic‚ demographic‚ psychographic‚ and behavioral segmentation (Kotler‚ & Keller‚ 2012). The geographic segmentation used when the marketers segment the market by focusing on a specific geographic area (Thomas‚ 2007)‚ demographic segmentation concentrates on gender‚ age‚ housing type‚ income‚ and the educational level (Thomas‚ 2007)‚ the psychographic segmentation is studying the customers behaviors‚ emotions‚ beliefs‚ and lifestyle (Thomas
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products and what gives us that advantage is that the customers see them as a unique product‚ where the substitutes just don’t compare. The criteria you will use to segment your market and select your target market including geographic‚ demographic‚ psychographic‚ and behavioral
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players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers‚ software‚ iPod music players‚ iPhone cell phones‚ third-party accessories‚ and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products‚ and also all stores offer a Genius Bar for technical support and
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Marketing plan for samsung essay 1. EXECUTIVE SUMMARY Samsung is a company that has been steadily growing throughout the past decade. The following report will help Samsung maintain the growth that has been enjoyed in the past‚ with a strong emphasis on the growth of the MP3/PMP division. By analyzing customers and what they want‚ strategies can be devised as to how Samsung can increase their share of the MP3/PMP market. Furthermore‚ by comparing Samsung’s strengths and weaknesses to that
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