Professionals (Business Market) 24 6.1.2 Education (Educators and Students) 25 6.1.3 Growth Rate of Market 25 6.1.4 Demographic Segmentation 26 6.1.5 Geographic Segmentation 26 6.1.6 Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and
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Running head: TARGETING AND POSITIONING PAPER iPod Targeting and Positioning d University of Phoenix MKT 463 Targeting and Positioning the iPod There are many factors to consider when marketing a new or existing product. Segmentation‚ targeting‚ and positioning are important when identifying the specific target market‚ examining the role that consumer behavior plays when applying basic marketing concepts‚ and examining the impact of purchase trends on consumer behavior. Internal
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fun on it. Beside‚ they had come out some product like iPod‚ iMovie and so on to target both male and female and make it simple use so that suitable all age to settle about their demographic segmentation. For the positioning‚ Apple‚ automatically we will think about Windows also‚ who is the greatest competitor for Apple. Apple had try to make a new market where sell some digital entertainment who call as digital lifestyle where produce iPod‚ iMovie‚ iTunes‚ iDVD and iPhoto where Windows didn’t have
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engineering assembly team to design the first iPod within a year’s time. After all the hard work the engineering team at Apple underwent‚ the Apple iPod was made public. On October 23‚ 2001‚ Apple introduced the first series of iPods to the world (Schlender‚ 2001). The iPod is designed to store media on a built-in hard drive or by the use of flash memory. It also serves as an external data storage device when connected to a computer. It plays media files anywhere a user chooses and is designed in a very convenient
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Maie Mesbah Introduction Internet‚ technology and mobile has changed our world * To reach an audience of 50m took: Radio 50 years TV 30 years Internet 4 years iPod 3 years Twitter 2 years * We’re now always on‚ better connected‚ informed! * We’re now used to FREE and OPEN * Users assist in both rise and fall of mass reach in short * Timeframe‚ Power to the people. We’ve become the “I want/need it now culture” * Kids under 20 think the internet’s
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18 - 24 years old * Gender: Both male and female * Education: Undergraduate and above * Occupation: University Student * Income Range: RM500 – RM1500 * Race & Ethnicity: All races * Geographic Location: Urban area Psychographics * Perception: Affordable brand which is well-known and provides wide and good quality of product lines up * Learning: Friends and siblings‚ social
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designs‚ produces and markets media and mobile communication devices‚ personal computers‚ portable media players and sells a variety of related software. Apple’s products and services include the iPad tablet computer‚ iPhone handset‚ Mac computer and iPod music mp3 player‚ the iOS and OS X operating systems. The company also sells and delivers music‚ movies‚ books and applications using the iTunes Store and Mac App Store. The company headquarters are located in Cupertino‚ California‚ USA. Worldwide
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retailer for your all your tech needs. Apple offers a comprehensive portfolio to meets all of your entertainment and productivity needs. From the introduction of the Mac desktop computers to the creation of their I product line‚ which includes the iPod‚ iPad‚ iPhone and the new iWatch. Apple provides laptops‚ music streaming and cloud services along with audio equipment and printers. The company operates in a space where they can reach most individuals and their needs. Understanding market segmentation
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software and hardware‚ portable media players like the “iPod” and more recently mobile phones known as the “iPhone”. Since its birth‚ Apple has operated in approximately 200 stores in 5 countries and an online store where hardware and software products are sold. The iTunes Store provides music‚ music videos‚ television programs‚ movies‚ podcasts‚ iPod games‚ and audiobooks‚ which can be downloaded using iTunes on Mac or Windows‚ and also on the iPod touch and the iPhone. The fundamental reason why Apple
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position as still the leader in the technology world. The challenges Apple are expected to face are that the competitors will be not far behind them in producing their own version of the IWatch. This has already happened previously with the IPhone‚ IPod‚ IPad. This is where Apple will continue to upgrade the IWatch and will be producing alot of primary research‚ with how the customer see’s the IWatch‚ what they would like to see be included‚ what will make the consumer stay with the brand Apple over
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