HISTORY OF PARLE-G A long time ago‚ when the British ruled in India‚ a small factory was set up in the suburbs of Mumbai City‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called PARLE PRODUCT‚ survived and succeeded by adhering to his quality and improvising from time to time. A decade later‚ in 1939‚ Parle Product began manufacturing biscuits‚ in
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fruit‚ papaya and guava‚ to add to their line of ice cream toppings sold under the Pacific Citrus Products Company. In 1946‚ the company was bought and renamed Pacific Hawaiian Product Company‚ and introduced quart-sized bottles of concentrate for sale‚ and later manufactured ready-to-serve red Hawaiian Punch in 46-ounce cans in the 1950s. In 1955‚ frozen concentrate was distributed to grocery stores and Hawaiian Punch became a national brand. Soon after “Punchy‚” the mascot‚ was introduced‚ and
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1.1 INTRODUCTION BACKGROUND OF THE STUDY Organization is a set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any Ambiguity. The positions occupied by different individuals are presented in the Form of resources. NEED FOR THE STUDY This study is to fulfill the requirement of PGDM degree course of AIMA. Organizational structure is essential for continuity of the mission & co-ordinates & controls the business
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Promotional tool is to very important in commercial and non commercial industries like hospitals‚ school and universities to arouse their marketing interest. Televisions‚ radio‚ newspapers‚ internet and word-of-mouth are some common forms used in promotion. A very good promotional tool will help a particular business to gain more profit because of the market popularity about the product. The more familiar the product is the more possibility that he market will demand on it‚ that is why promotional
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Restaurant is a run-of-the-mill diner chain that serves to a loyal following of families and other customers. One of the things that make Denny’s such a formidable company is its desire and execution to promote its product. Through advertising‚ sales promotions‚ and public relations‚ Denny’s can compete with other top diner chains in the world. Denny’s uses advertising to promote their product. If one has a television at home‚ they could simply turn it on and see these adds that are constantly on
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distribution channels (e.g. delivery‚ online) 2. New products 3. Training program provided for workers to upgrade their working efficiency 4. Diversity 1. S2‚ O1- launch of e-commerce business. 2. S4‚ O2 - They could launch lunch and dinner menu in promotion price for customer. 1. W2‚ O4 - they could provide training course to employee to upgrade their working efficiency. 2. W4‚ O4 -diversify into new business such as selling others food to attract the more people. Threats S-T W-T 1. Product imitation
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Promotional Plan Critique Brown Shoe Company: Naturalizer Company Profile The company that I selected for my promotional plan critique is Naturalizer‚ which is a brand within Brown Shoe Company. Brown Shoe Company was founded in 1878 and is headquartered in St. Louis‚ Missouri. Brown Shoe is a $2.6 billion leader in the footwear industry. Brown Shoe Company Inc. is a global footwear company that operates as a footwear retailer and wholesaler in the United States‚ Canada‚ China‚ and Guam. It
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product leader in a market of small number of providers such as Royal Oak and Private Label brands. The company previously had 1-3% of growth in revenues each year. Charcoal sales were trending down and the grilling market is very seasonal with 60% of purchases made between May 1 and Sept 1. Success was heavily driven by sales and merchandising activities. Also‚ 75% of all households in America owned a barbeque grill. COMPETITIVE ANALYSIS First‚ there is a competition at the industry level‚ between
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Recreational Equipment Inc. (REI) is an American brand selling high-end clothing and gear for outdoor activities. This brand started with ice axes. The founders of REI were Lloyd and Mary Anderson wanted a better way to purchase the gear needed. At the time of 1935‚ quality axes were only available for $20. The couple was not happy with the process so‚ Lloyd started ordering his own ice axes from Austrian himself while Mary translated the catalogs. They together made this plan‚ which only cost the
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reason to buy from you. The restaurant’s coupon settings are flexible‚ it is robust‚ and it is really easy to use‚ so customers can save and you can earn – it’s a win-win. Purpose The purpose of coupon promotion tools is for attract customer can use the coupon and visit their store to increase their sales. The customer will take down the coupon through newspaper or magazines to get the cheaper and free product when they purchases. Through using coupon‚ the restaurant also can promote their product to
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