enjoy strong growth and remained at the top of the best employer list. The makers of the iPod –Apple Inc‚ best encompasses the importance of creativity. The use of creativity by its head honcho Steve jobs rejuvenated the mp3 player market. Creativity didn’t stop there. It transcended from the product design with its sleek design to signature advertisements featuring dancing silhouettes holding on to the iPod in front of brightly lit backgrounds. Through this creative use of marketing and product
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Apple. As we have seen in the past few years‚ Apple has been able to cash in on developing new technologies before anyone else has. Jobs’ idea of creating a digital hub allows him to monopolize the consumers experience because all devices such as the iPod and iPad‚ which are highly sought after‚ can only be used if you purchase add-on through Apples store. Apple also has made their PC’s more compatible with other PC’s by working with Microsoft and providing the capability to use applications such as
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infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple was founded by Steven Jobs and Stephen Wozniak in 1976‚ since then Apple Inc has been leading the way in
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Introduction: Five Forces Framework Porter’s Five Forces Model is a model that analyzes an industry to help develop a business strategy. The model uses five forces that have been identified to categorize an industry as intensely competitive or not competitive at all and this will then determine the attractiveness of the market.There are many features of an industry in which a company competes that determines the level of competition it will face and the profits it will get. The most famous classification
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3. Keeping decisions simple Apple company follows the keep-it-simple concept. one of the real reasons that Apple is very successful is because it releases a single product at a time. This helps minimizing the process of decision making for the customers by making decisions as simple as it could be. At the same time it is the only company who does this which make its unique. This is actually a point because normally in the companies stores‚ they usually have a large number of different
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technology and software that powered the iPod but also users’ entire music collections and its music store’s entire supplier base. This was not about creating switching costs (iPod users could continue to listen to their iPod while using Nokia phones). Rather‚ it was about leveraging existing relationships to create enhanced offers (by porting over your iTunes collection‚ Apple made the iPhone more valuable to you). By carrying over elements from the iPod ecosystem‚ Apple gave the iPhone a running
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ISSUE The legal issue raised by Apple Corps claim that Apple Company is involved in the music industry and according to the 1981 agreement the computer company agreed to stay away from the sound recording industry. In 2001‚ Apple Company released the iPod‚ a music device to download and play music from iTunes that was launched in 2003. Apple Corps claimed this to be a violation of the 91 agreement and crossed the line into the sound recording industry. The High Court ruled that no breach occurred and
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|Part A. (A.C 1.1‚ 1.2‚ 1.3‚ 2.1‚ 2.2‚ 2.3) (750 words) | A new manager is starting in the organisation shortly. You have been asked to provide an outline to this new-starter‚ so that they can gain some understanding of the organisation in preparation for their start. The information you provide should include: ▪ A list of the main products and services of the organisation ▪ An identification of the main
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What is good design and what is the right way to evaluate it? “Typically‚ products to be developed‚ concept products‚ prototypes or brand new products are evaluated in extensive and costly tests with typical consumers in different test settings” (Carbon and Leder‚ 2007‚ p.33). However‚ Apple inc.‚ the acknowledged market leader in quality of product design‚ thinks different‚ and have always relied on their executive opinion rather than that of any focus-groups or potential customers‚ because “this
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