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Inc. (formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers. The company ’s best-known hardware products are the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world ’s third-largest mobile phone maker after Samsung and Nokia.
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1. What industry conditions led to the revolution in audio distribution described in the case? Which stakeholders stand to benefit most and least from this revolution? The start of digital revolution has completely transformed the phase of audio distribution. The digitalized version of CDs known as the MP3‚ hit the market. This allowed the customers to purchase and download the music on their computers. This way the music lovers were no more compelled to go to the music stores. The software developers
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old (iPod‚ iTunes) or‚ indeed‚ less than a year old (Apple TV‚ iPhone). These product lines set Apple on a path to becoming a qualified digital convergence company (Yoffie‚ Slind‚ 2008). Apple introduced the iPod‚ a portable digital music player based on the MP3 compression standard‚ in November 2001. Thanks to its sleek design‚ it soon became a symbol of the Digital Age (Yoffie‚ Slind‚ 2008). Initially‚ the iPod could only be compatible with Macs. But in August 2002 Apple introduced an iPod for
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Cited: “Apple Craze.” The Techy. My Opera‚ 3 June 2011. Web. 4 Jan. 2012. “Apple Sales Vs. iPhone Sales Vs. iPod Sales.” Macworld. Online Marketing Trends‚ 2010. Web. 9 Jan. 2012. Bulik‚ Beth Snyder. “The IPod Economy.” ELibrary. ProQuest LLC‚ Oct.-Nov. 2004. Web. 4 Jan. 2012. Dow‚ Sheila‚ and Jaime E Noce‚ eds. “Steve Jobs.” Business Leader Profiles for Students. Gale Virtual Reference Library‚ 2006. Web.
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contributes an effective manager. A good manager needs to adjust quickly with unexpected circumstances and lead his team adjust also well. Or a manage create new plans to develope company. For instance‚ Steve Jobs created new products as Macintosh clones‚ ipod‚ itunes‚ etc to develo Apple Company after difficult stages in 1997. He leaded apple company well base on changing in time‚ he was a brilliant manager. In conclusion‚ leading by example‚ being willing to create professional development opportunities
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Strategy Management Music Industry Plan Student course: Business Management Module: Strategic Management Name of lecturer: Words: =3541 Submission date: 31/08/2012 Table Of Contents 1. Introduction 2. Strategic Position 2.1 The Music Industry 2.2 SWOT 2.3 Apple vision and values 2.4 Business and Social Responsibility 2.5 Market Segmentation
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story. While Apple’s new operating system the Mac OS X produced similar cost into its development ($1 Billion‚ page 47)‚ Apple took the premium price approach and sold their units at a much higher price than that of their competitors. For example‚ an iPod ASPs generally ran $50 to $100 higher than their competition. This pricing strategy resulted in many challenges for Apple‚ but they implemented a system that attracted customers and kept them loyal to their un-substitutable brand. The large price
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consumers’ fascination‚ and the iPhone is considered to be one of the most desirable gadgets at the moment. As Chris Morrison has put it: From the sleek design of its personal computers to the clever intuitiveness of its software to the ubiquity of the iPod to the genius of the iPhone‚ Apple consistently redefines each market it enters by creating brilliant gadgets that put the competition to shame (2009‚ p. 1) The Apple Company seems to be aware of how to stimulate consumers’ loyalty and‚ turning consumers
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proved his ability to be an effective leader over a long period of time. With Apple Computer‚ CEO Steve Jobs was part of the leadership that created a steady stream of “insanely great” products: the Apple II‚ the original Macintosh computer‚ and the iPod‚ iPhone‚ and iPad. He also helped revolutionize the way we buy music through iTunes and how we enjoy animated movies through Pixar. He was able to develop a string of major successes at many stages of his career confirms his ability to successfully
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