(insert picture of ansoff matrix here) Each section of Ansoff ’s matrix shows a strategy which would be used in times with what you are doing. For example this is particularly relevant to Apple. The Apple iPod is a real life example of a new product delivery into an existing market. Prior to its
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re-revolutionized the entire company. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the iTunes Web site for the sale and download of music. Among giant rival firms‚ such as IBM‚ Apple is on the forefront of a revolution of technology‚ integrating music‚ images‚ and animation. Brief History • Established
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is an American multinational corporation headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software‚ and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod‚ the iPhone‚ and the iPad. Its software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity and production suites. The company was founded on April 1‚ 1976‚ and incorporated
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Music Business while Introducing iPhone and Apple TV Apple’s inventions and competitive advantage has been a successful but probably challenging experience for Steve Jobs and Stephen Wozniak. The invention of the Apple Computer (Mac)‚ IPhone‚ iPod‚ and the Ipad proves that not giving up on dreams can result in making products that customers will appreciate and expand their mind set. Steve Jobs and Stephen Wozniak knew each other since high school and both had the capability to research and
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strategy‚ innovative marketing‚ sleek and enticing communications. Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination‚ a combination of a great hardware piece with great style‚ great software‚ great performance‚ user friendly interface‚ with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008
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players and finally mobile phones with the multimedia function. The company is located in USA‚ California‚ Silicon Valley. Today the company has over 200 retail stores all around the world. Retail stores consist of products such as computers‚ software‚ iPod music players‚ iPhone cell phones‚ third-party accessories‚ and other consumer electronics such as the Apple TV. This retail stores function as Studio for training with Apple products‚ and also all stores offer a Genius Bar for technical support and
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It was a chilly‚ autumn morning in 2011. My family and I were just beginning to pack up our stuff and carry the suitcases to the van. Since we were moving to Hawaii‚ on account of my stepdad being in the army‚ we had to move quickly so that we’d reach our ten am flight on time. As I walked back into the hotel room I made sure to grab my purse and notebook to put in the van‚ while my mom got herself and my siblings ready to go. Very slowly I opened the door to leave the room and trudged down the
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E-Hubs 36 Figure 6 - Demand Management 37 Figure 7 - Transactional and Relationship Marketing 38 Figure 8 - Example of iPod Shuffle Messaging 39 Figure 9 - Adoption Curves for Various Media 40 Figure 10 ’ Integration of the Product Lines 41 Figure 11 ’ eCommerce Access 41 Figure 12 ’ Uses for the Product 43 List of Tables Table 1 ’ Apple SWOT Analysis 9 Table 2 ’ iPod/MP3 Player
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References: Samsung Inc‚ 2009‚ viewed on 27 May 2009 <http://www.Samsung.com/about/> Biztech Macworld Staff‚ 2006‚ ‘Inside Samsung’s Ipod factories’‚ Macworld‚ Viewed on May 25 2009‚ URL: < http://www.macworld.co.uk/news/index.cfm?NewsID=14915> Marino‚ L
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Steve Jobs’ personal contribution to the obsession with Apple products By ZHE JI Steve Jobs was a pioneer in our contemporary digital industry. He had great talent which had been shown during his high school period. His participating foundation of Apple Inc. was the origin of this digital legend‚ and his returning to Apple Inc. was also a turning point of Apple. Steve Jobs had a great significance to the Apple which not only reflected in the improvement competitiveness of Apple company‚ but also
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