1989 and later from 1997 - 2011 b. Tim Cook was COO during Job’s second reign and has acted as CEO after Jobs. II. Steve Jobs acted as an innovative micro-manager‚ which lead Apple to create a new market for different devices. a. He invented the iPod‚ a user friendly mp3 device‚ and iTunes‚ a web service to buy music‚ which brought Apple large profits and continues to do so today. b. He invented the iPhone‚ a user friendly smart phone‚ which launched the smart phone market we know today. Until
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information firstly‚ he bought the SoundStep from Jeff Robbin‚ moreover‚ Robbin and a couple of other programmers began writing code from scratch and developed the first version of ITunes. Secondly‚ Jobs make iTunes portable. Thirdly‚ after the ipod was born‚ Jobs noticed the last key element was missing‚ online store for buying downloadable songs‚ and then he achieve it. c. people person’s sensitivity‚ expert and initiative‚ for example: No.1 is Steve Jobs‚ the market information founder
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Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t available in every store‚
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Sony Overhaul Introduction: This paper will analyze how Sony is struggling to reinvent itself in the market by transforming its corporate culture‚ cutting costs and introducing new product lines in its ailing electronics division. Recommendation. Corporate culture needs to be cohesive and organic: The corporate culture at Sony is bureaucratic and the job for life mentality has created Empire building in departments. Each department or unit looks to gain control over key projects and ignores
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Leonardo da Vinci tenet that appeared in Apple’s first marketing brochure: “simplicity is the ultimate sophistication.” Ten years ago‚ the portable music player industry was ripe for a shake up‚ and Jobs’ quest for simplification led to the revolutionary iPod followed by the iPhone. When setting their sights on what to do next‚ today’s emerging business leaders need only find products that are more complicated than they need to be. Elegance Steve Jobs strove to deliver the elegant ideal. “People are
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ASSIGNMENT OF MARKETING MANAGEMENT QUESTION: In Marketing ‚ we study 4Ps like Product‚ Price‚ Place and Promotion. You are supposed to analyze any brand or product of choice based on the above marketing mix i.e. 4Ps. ANSWER: MARKETING MIX The marketing mix is a broad concept which includes several aspects of marketing which all inquire to obtain a similar goal of creating awareness and customer loyalty. The marketing mix is not only an important concept‚ but a guideline to reference back to
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2006 2007 2008 Mac percentage of revenue has increased 15% since 2006… …and iPod’s percentage of revenue has decreased 20.8%. 2 5/14/2009 Product Life Cycles Introduction Growth Maturity Product lifecycle curve Decline iPod‚ all models Mac desktops Sales iPhone
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strategy because they can help companies create and sustain an advantage over competitors.3 Organizations can achieve a competitive advantage by using their resources to provide greater value for customers than competitors can. For example‚ iTunes and iPod created competitive advantage for Apple and value for its customers by combining elements of design‚ price‚ and capability in a unique way. But the most important advantage was being the first company to make it easy to legally download music to digital
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Company Analysis - Apple TABLE OF CONTENTS COMPANY OVERVIEW 5 Introduction 5 Brief History & Current Happenings 5 Apple Products & Services 7 Business Strategy 9 INDUSTRY ANALYSIS 10 SWOT Analysis 10 Industry Overview 13 FINANCIAL ANALYSIS 16 Short-Term Liquidity Analysis 16 Current ratio 16 Acid Test (or Quick Test Ratio) 16 Accounts Receivable Turnover
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