IBS Bangalore Session Plan Semester : I Course : Marketing Management - I Course Code : SLMM 501 Credits : 3 Class : 2015 Section : A Instructor : Shailendra Dasari S.No Topic(s)/Activities Identified Cases Source Reference to PTB Additional Readings/Questions for Discussion Learning Outcomes 1 Introduction to Marketing Ch1 PPt 1 Understand 1.Marketing Concept 2.Evolution of Marketing 3.Marketing Mix Discuss 1.Marketing Challenges for the 21st
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BUSN 402 Market segmentation is a marketing strategy that involves dividing a board target market into subsets of consumers who have common needs‚ And then be designed and implemented to target these specific customer segments‚ addressing needs or desires that are believed to be common in this segment‚ using media that is used by the market segment. While there many theoretically ideal market segments‚ in reality every organization like Orkut engaged in a market will develop
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Analysis of the Apple iPod The market studied here is that of the iPod: ‘a brand of portable digital media player de-signed and marketed by Apple Computer.’ Apple have cleverly created a mp3 player that has outsold all competition by using the advantage of brand loyalty. The iPod family has evolved since the original launch in October 2001 when the 5GB iPod was released‚ fol-lowed in 2002 with the launch of the 10GB and 20GB versions. By 2004 Apple had re-leased the iPod mini‚ iPod shuffle and a special
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According to “Hell Is Other iPods: The Aural Loneliness of the Long Distance Shuffler”‚ the author‚ Casper Melville provides an issue about the dominance of the iPods in the worldwide society nowadays. The author accelerates the issues about how iPods influence our society today. In the article‚ Caspar Melville supposes that Apple’s products‚ impulse people’s craving when they see others around get one. IPod is a typical example that can illustrate this consideration. Indeed‚ the iPod has lots of attractive
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MP3s and iPods Are you tired of holding on to all those discs? Mp3 players are devices which hold a large amount of your music. Being that they are portable mp3 players they allow you to have a great selection of your music at your fingertips. They come with software that can help you create your music to take anywhere. Using portable mp3 players to download a large amount of your favorite music and without taking up alot of pocket space is what you are looking for. There is a lot of information
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recognition ..............................................................................1 - Image segmentation .............................................................................. 2 2. Relative work to region-based approach on image segmentation 2.1 Feature extraction approach ........................................................................... 2 2.2 Classification approach and segmentation results .........................................4 2.2.1 Supervised classification ..........
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Skittles OVERVIEW Skittles is a variety entertainment and dining establishment located in Washington‚ D.C. . Our mission is to provide our patrons with a unique blend of live entertainment while delivering a top quality dining experience. We will do this by emphasizing service excellence and the highest level of performance in all aspects of our operations and services. Our prominent services include live entertainment‚ ranging in form from comedy
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years ago are growing and maturing. In the meantime‚ fertility rates are declining. This is what is leading to the increased aging population in Louisiana. The aging population is living longer because of new technologies extending their years. Demographics are constantly changing and so are healthcare costs in result. The government is implementing plans to tackle the problems associated with the aging population. It is not an easy task. It is very challenging and difficult to implement successful
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An article in The Weekend Australian on 1-2 March 2008 shows how Nissan apply the marketing concept of (i) market research‚ (ii) market segmentation‚ and (iii) market targeting in their new model – Pivo2. Nissan finds that the domestic sales have dropped 31 per cent even their sales are expanding in overseas market. So‚ Nissan had done some research the aims to analyze how can increase their domestic sales. The research was conducted in 2007 had interview 1700 young Japanese‚ and
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on the following parameters: Geography: Reebok chose to operate on Pan country basis. where it segmented locations as per the consumers needs. The attribute requirement of the product in one region will be different from the other regions. Demographics Age – Reebok has segmented its product range as per the age of the consumers. The requirements attributes like comfort level‚ design is different for different age groups. The primary focus is on the age group of 20-40 years. Gender – Initially
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