an inTroducTion To PESTLE anaLySiS SMALL BUSINESS INFORMATION SERIES February 2011 Edition > © Housing Industry Association February 2011 Edition > I HIA members: Have direct access to practical advice and professional assistance including the latest information on technical‚ regulatory and business matters; Receive the latest market information on consumer trends‚ new products and materials; and Benefit from increased business opportunities through skills development
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12/3/2012 History of International Business Forces Behind Globalization Pre-industrial Trade around the world Strong manufacturing base of Europe & UK in early 1900 American dominance after WW-II Bretten Woods Monetary Agreement Japan Influence post 1970 Soviet weakness Developing nations stepping up exports Entry of China/India/Mexico/Brazil Worldwide Communication Increase in and expansion of technology Liberalization of cross-border trade Development
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What is PESTLE Analysis? PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. 1. Political: These factors determine the extent to which a government may influence the economy or a certain industry. [For example] a government may impose a new tax or duty due to which entire revenue generating
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The external environment may be analysed using the following: PESTEL involves analyzing the external environment by focusing on: Political environment where government legislation may have a direct or indirect impact on how businesses may operate. For instance deregulation and privatization of public enterprises have created more competition moving government focus towards regulating the operations of such businesses rather than focusing its efforts and resources on running the business
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PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
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that soften the learning effect (such as Japan and Germany). And in situations where the risk is high and sales are low‚ where the cost of building its own stores is very high‚ acting through franchising (Middle East and Scandinavia). PESTLE Review PESTLE describes six
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PESTLE analysis of Primark in UK Introduction Every organization provided different strategies to be effective in the market. However‚ most of the successful organizations admired the importance of analysis in creating their approach to strategies. In an organization that target huge market and have an efficiency in bringing the demands of the market‚ Primark is still realizing and in-depth analysis that can help them provide long-run benefits. PESTLE Analysis Political Analysis pertains
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IPhone Price Analysis Project – Product Analysis On April 1‚ 1976 Apple Computer Inc.‚ was created by Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne (Jay‚ 2008). Through a shared vision the group created the first Apple 1 personal computer. Later in the year‚ Ronald Wayne sold his share in the company back to his partners. Apple Computer Inc. was incorporated in 1977. Apple Computer Inc. became a major competitor in the high-tech computer world. Over the next couple of years‚ Apple Computer
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LALA LAJPATRAI COLLEGE MAHALAXMI MUMBAI-400 034 TOPIC- Pestle Analysis of Germany SEMESTER-VI ACADEMIC YEAR- 2012/13 Submitted By:- Karan Marwah-10111150 Rajendra Singh-10111318 Date:- / /2013 Sign:- PESTLE Analysis of Germany Overall‚ Germany is a stable innovation driven economy with a strong democratic system and a highly competitive economy. The aging population as well as the European sovereign debt crisis pose current
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