semiskilled labor for less than 1 dollar an hour. In August 2010‚ Danshui Plant No.2 in southern China has a 1 year contract in the period between 1 June 2010 and 31 May 2011 with Apple incorporation to assemble the Apple iPhone 4. Based on the contract‚ Danshui need to assemble 2.4 million iPhones within 1 year. However‚ Wentao Chen‚ manager of Danshui Plant No.2 was anxious about the plant is not able to assemble 2.4 million as their expected and is operating at a loss when the third month of the contract
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|Cross Cultural Management‚ IBA 1.6 | |Apple Inc. | |iPhone‚ exclusivity or availability | | | |Suzanne Groeneveld - 1814044
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computers such as iMac and the MacBook. It also manufactures well-known gadgets such as the iPod and iPhone. Furthermore‚ Apple also produces hardware and software products to enhance the experience of their products for their consumers. Theoretical Review of Marketing In late 2014 Apple released its new highly anticipated product‚ which was the iPhone 6. In the build up to the release of the iPhone 6‚ Apple used various marketing tools to create awareness for the new phone. The type of advertisement
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Source 2: http://www.economist.com/node/21551058 Summarize: This article predominantly talks about how Apple is a major economy innovator. In the last 11 years‚ apple has come out with 3 products that have completely changed the market. The iPod‚ iPhone‚ and
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Retrieved 04 24‚ 2012‚ from http://techcrunch.com/2012/01/27/apple-overtakes-samsung-as-worlds-largest-smartphonevendor/. [14] Phones Review. (2012‚ March 27). Retrieved March 29‚ 2012‚ from http://www.phonesreview.co.uk/2012/03/27/voting-hype-for-iphone-5-or-samsung-galaxy-s3/. [15] Pomoni‚ C. (2010‚ Jun 27). Bukisa. Retrieved 03 14‚ 2012‚ from http://www.bukisa.com/articles/308684_the-importance-of-building-brand-awareness.
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Apple Inc. designs‚ manufactures‚ and markets personal computers‚ mobile communication devices‚ and portable digital music and video players and sells a variety of related software‚ services‚ peripherals‚ and networking solutions. The Company sells its products worldwide through its online stores‚ its retail stores‚ its direct sales force‚ and third-party wholesalers‚ resellers‚ and value-added resellers. (Source: Company Form 10-K) Refer to the financial reports of Apple‚ Inc. for the year ended
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smartphones I choose. It’s the Apple iPhone 4S and the Samsung Galaxy S II. We will compare some features both of them such as: design‚ screen‚ processor and operating system so that I can choose a smartphones for me. The first thing I want compare the Apple iPhone 4S and the Samsung Galaxy S II are the designs of it. The Samsung Galaxy 2 weighs just 116g‚ and its dimension is 125x66x8 mm. The Apple iPhone 4s weighs 125g‚ and its dimension is 115x59x9 mm. Both the iPhone 4S and the Galaxy S II look elegant
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also faced the same problem with Epiphone. At the time Apple Inc launched out the iPhone 4S‚ it enjoyed to become the foreground of the public attention. Many people discussed about the iPhone 4S and awaited it imported into their country. However‚ the introduction of Samsung Galaxy S3 brought a danger to iPhone 4S’s sales. In order to protect the market share‚ Apple Inc kept on improving and a new product‚ iPhone 5 produced. There is a phenomenon that once the news of Apple’s new product is announced
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player but also the symbol of music fashion. Until now‚ IPod still affects gradually to market of mp3 players. In addition‚ in the last five years‚ Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G‚ 3G‚ 3Gs‚ 4G‚ 4Gs to 5G‚ IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more‚ another invention of Apple that also makes a new move of technology is IPAD.
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buy or not to by the new Apple iPhone 5. Just recently‚ this past spring my cell phone contract recently expired after a continuous extension of over lapping contracts for over ten years. I have decided to finally upgrade my cell phone. The saturated cellular device industry can meet various consumer needs just depending on how sophisticated of a device is needed. The new and advanced iPhone 5 is a huge investment for a cellular phone. The retail price for iPhone 5 ranges from an additional $199
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