of Apple’s iPhone. Price‚ income and cross elasticity of demand might be of practical use to the sales manager of Apple’s iPhones who aim to maximize sales revenue. Price elasticity of demand (PED) measures the degree of responsiveness of quantity demanded of iPhone to a given change in the price of the good itself‚ ceteris paribus. Its formula is indicated by the % change in the quantity demanded of iPhone to a % change in the price of iPhone‚ ceteris paribus. The demand for iPhones is price inelastic
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normal or luxury) they want‚ like iPhone. For inferior goods like public phone‚ the quantity demanded fall when income rise. The reason is every person now affords to buy a mobile phone and stop using public phone when their income increases. b) Price of Other Goods The decisions to buy a certain product are based on the price of other goods. In other words‚ demand of a product is affected by the prices of other products. For example‚ if the price of iPhone rises from RM2‚ 200 to RM2‚ 500
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computer‚ iPhone smartphone‚ and iPod music player. They use OSX and iOS software as operating systems. Most of iPhone known softwares are the iTunes browser and the safari web. Apple Inc. has designed and released smartphones in many versions of iPhone (iPhone‚ iPhone2‚ iPhone3‚ iPhone3s‚ iPhone4‚ iPhone4s‚ iPhone5‚ iPhone5c‚ and iPhone5s). The latest iPhone was iPhone5s. On this opportunity I choose iPhone 5s for my Microeconomics mid paper. Last September Apple has issued the iPhone 5s (along
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customers want a product like the iPhone‚ the demand curve shifts to the right. Family‚ friends and colleagues can have a strong influence on a person’s choice of cell phone. When friends and family members have an iPhone‚ the consumer is more likely to purchase the phone because everyone else is getting it and speaking of the new cell phone. This type of “word of mouth” advertisement is free and beneficial to Apple Inc. Apple Inc. marketing strategies caused the iPhone to become very popular and its
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your life without the iPhone 4S. You would have many inconveniences and troubles. You would have battery shortages on your cell phone and you would carry unnecessary weight with you. My name is Matthew Wong. I believe that the iPhone 4s is better than the Samsung Galaxy S II. If you’re new to the “smartphone” world‚ you may not know which smartphone to choose. Is it Apple’s iPhone 4s‚ which seems like a good choice to everybody‚ or Samsung’s Galaxy S II? The Apple ’s iPhone 4S is obviously the right
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-Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols‚ differentiate itself -Steve Jobs presentations on stage were a marketing revolution -Survey -iPhone users/ non users; not just college kids -Loyalty -Reflect on ads‚ promotions‚ appearance -Ask them to: -Report details of survey/ nature -Look at survey booklet -Conclusion -What was concluded in your findings/ research? Background: Background:
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Application of Microeconomics concepts 1. Apple: ‘We can’t keep up with demand’ Global passion for Apple unabated as consumer demand outstrips supply across iPhone‚iPad and iMac ranges‚ Apple says. As Apple announced record profits‚ chief executive Tim Cook confirmed that even supplies of older‚ cheaper models of the iPhone were not enough to satisfy demand‚ and that sales of iMacs fell primarily because the company could not make the new design fast enough. He added that iPad Mini demand‚ too
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Cited: McCook‚ Timothy C. Snack Food association. SFA. . World Data Analyst. Encyclopedia Britanica. .
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strategy for a new product that Apple. Inc is going to launch. The product is a mobile device named iPhone-S. Apple has always aimed at producing the best devices not giving too much thought on the cost factor. All its target customers were those who were looking for the best products and not worried too much about the price. It was result of the niche strategy that Apple had adopted. But with iPhone-S‚ Apple is now looking to target that section of the market which it has ignored for a very long time
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supports and encourages its usage and begins with an introduction to what exactly is marketing research and how it helps organizations with their product and service development‚ as well as marketing. Outlining the pro’s and cons of online research‚ the iPhone mobile product of Apple Inc. is analyzed as the case study to support online marketing research. In addition‚ a definition of the two types of primary marketing research methods is given‚ namely quantitative and qualitative research. Moreover‚ proof
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