Samsung Galaxy S4: Core Benefits‚ Actual and Augmented Products Core Benefits: Samsumg Galaxy 4 is a smartphone using new Android software which aspires to be the user’s inanimate life companion and help simplify daily life by providing entertainment‚ medium for communication‚ task management and also monitoring health and well-being. Actual Product: * * Captures precious moments of the user’s life by taking photos in innovative ways like photos with sound‚ dual camera‚ sequence
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consumers. Ranging from Latin America‚ Asia Pacific‚ Africa/Arabia‚ Dark Roast Blend and Multi-region blends. The coffee from the around the world comes in different tastes and characteristics providing various choices for Starbucks’ consumers AUGMENTED PRODUCT After-sale service Wireless connections in all outlets -So everyone can surf the Internet while enjoying their drink Adding atmosphere to their coffeehouses - Lighting‚ the music and the decorations Socket for customer
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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Augmented Product The concept of the augmented product arises from the need to differentiate a generic product from those of its competitors. Brands cannot exist in the long-run unless consumers can distinguish it from others. The more distinctive a brand position‚ with favorable attributes that the customer considers important‚ the less likelihood that a customer will accept a substitute. To attract and retain consumers‚ the brand must convince them that it is relevant to the consumer’s individual
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and iPhone. iPhone is a very famous brand of mobile phone that the sales are spreading in all over the world. The iPhone is a line of smartphones designed and marketed by Apple Inc.. iPhone have released several products‚ one of its latest products is iPhone 5. On this opportunity I choose iPhone 5 for my International Marketing Assignment. The iPhone 5 had launch on September 21‚ 2012. It is a touchscreen-based smartphone developed by Apple Inc.. It is the sixth generation of the iPhone and succeeds
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General Purpose: to inform Specific Purpose: to explain the newer features of the iPhone 5 Central Idea: The iPhone 5 comes equipped with new physical features‚ the iOS 6‚ the A6 chip‚ LTE networking‚ etc. I. Introduction: Number of iPhones sold and predicted to sell to grab attention with the outlandish numbers. ( USA Today) a. Take a poll of the class to see how many people are infatuated by the iPhone b. Introduce the idea of the new features to inform the class of what this phone
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user interface (GUI) for the operating system. Apple was preparing a lot of surprises for people all the time. From the first GUI to the last iPhone‚ Apple has always been a symbol of the start signal of new developments in the their industry. Until the nineties‚ Apple released one of the most anticipated and best personal computers. But after the products went on sale Apple has failed‚ because in the market‚ there are more and more competitors such as Microsoft‚ Dell‚ IBM. The Company does not expect
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Best English 099 10/7/13 IPhone 5 In today’s world‚ technology is constantly changing from a new paperclip to an improvement in hospital machinery. Technology lets people improve the way they live so they can gain their own personal energy. Every year it seems like apple comes out with a bigger and better iPhone‚ like the iPhone 5. It is forcing people to be “in with the new and out with the old.” People from all over the world; are saying that the iPhone 5 is a “must have.” Personally I’m
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The iPhone 5 My parents bought me a new iPhone 5 for 17 million VND when I graduated from high school. This phone is made by Apple Inc. and it has so many outstanding features. I have used it for a few weeks and I am really keen on it‚ so I give it four stars. It is undeniable that the iPhone 5 is a multi-purpose phone because of its design‚ big touchscreen‚ high speed web access‚ Siri and quality camera. Its design is very nice for example all versions of the iPhone 5 are 18% thinner‚ 20% lighter
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A Review of the iPhone 5 Abstract Apple’s iPhone 5 had been under development for over a year until its release a few weeks ago. With so much time dedicated to its development‚ one could expect nothing short of perfection. This and the fact that Apple is a well established brand in the market of technological gadgets accounts for the elevated expectations placed by consumers on iPhone 5. Features of this phone are innumerable‚ but consumers agree that they make it stand out among leading brands
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