Muhammad Last Wednesday and Thursday on 12–13 December 2012‚ I joined Public Relation Conference with theme “The Dynamics of Intelligence Measurement: Strategic Communication Audit to Build and Maintain Relationships-Trust and Reputation” held by PR Society Indonesia. From that conference I gained a lot of information especially about the measurement in public relations world. One of the measurement information that is very interesting in my point of view was Monetising Digital Communication from
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episode of “60 minutes” that discusses autistics. In the episode‚ autistics who were thought to be unintelligent were proved to be as smart as normal kids their age through apps on the iPad. The problem wasn’t that the autistic weren’t intelligent; it was that they had no way to communicate their thoughts. The iPads kept them focused and they could easily communicate by tapping the buttons that corresponded with what they wanted to say. The author then tells us that she has Asperger’s Syndrome herself
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has produced is the iPad. The iPad is extremely light‚ remarkably thin and has the newest software to make reading books‚ checking email or surfing the web incredibly easy. The big question is‚ whether this new piece of technology has helped high school students in their studies. Over four hundred districts in America have iPads in their high school classrooms. However‚ new technology in a classroom may not always have a positive effect on a high school student. With the iPad in a high school classroom
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PR Casebook 2 The debate on owning a handgun has been an issue discussed among American’s for many years and still continues today. Groups such the NRA (National Rifle Association) have started in defense of the 2nd Amendment‚ and others such as the Brady Campaign to Stop Gun Violence funded by Jim Brady‚ who suffered a traumatic brain injury after during an assassination attempt on President Ronal Reagan. Think Public Relations says that the NRA doesn’t support criminal background checks‚ that
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Here Comes the iPad Mini Apple has done it again. The iPad mini is the latest Apple idea that could be in stores by November. The global popularity of the iPad has triggered Apple to make this new smaller version of the product. As we all know‚ every new Apple creation of the last decade has made an enormous hit. These products have changed the way we use cellphones and listen to music. Also‚ Apple has sparked a new way to use the worldwide web with the massive improvement of the tablet. Apple
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This campaign is an illustration of the application of one Grunig and Hunt’s model of PR‚ which is the two-way symmetrical model. Lattimore et al. (2011) state that this model depicts a public relations orientation in which organizations and their publics adjust each other and it focuses on social science research methods to achieve mutual understanding. In this case study‚ strategic research is utilized to determine the public’s attitude. Particularly‚ the Razor agency started the campaign by a
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PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSABILITY INDEX Introduction: Corporate Social Responsibility and PR…………………………………………………………....2 Public Relations and CSR……………………….................3 CSR and stakeholders’ expectations……………................3 Evolution of CRS and different concepts……….................5 Role of PR firms and PR tools for CSR……………...........6 The impact of CSR on business and society…………........6 Practices on CSR between businesses………………..........6
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Women & PR – The Inseparable Pair! The PR industry‚ like the HR sector‚ has become a highly feminized industry. In an industry once dominated by men‚ women are now outnumbering their male colleagues‚ both in India and abroad. These gangs of women are making their dominant presence felt by all those present. According to a research made by the Public Relations Society of America‚ nearly 85 percent of P.R. professionals in the U.S. are women. The study found that the Public Relations industry
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also briefed on how PR works in the business industry. As an intern with such tasks‚ they say that I work well under pressure and the quality of work I have produced are good enough to be shared online and to their Board of Trustees. I am hoping to be a part of your company because I know that I will learn from you as well as contribute to the company’s future. I would like to start my career in Public Relations because‚ based from what I have heard from my professors is that PR is one of the highest
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What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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