today. b. He invented the iPhone‚ a user friendly smart phone‚ which launched the smart phone market we know today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. c. He invented the iPad‚ a user friendly mobile entertainment device‚ which launched the tablet market we know today. Apple monopolized the tablet market until recently. d. Each of these new innovations brought record profits to Apple‚ which diminished as new competitors
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as still the leader in the technology world. The challenges Apple are expected to face are that the competitors will be not far behind them in producing their own version of the IWatch. This has already happened previously with the IPhone‚ IPod‚ IPad. This is where Apple will continue to upgrade the IWatch and will be producing alot of primary research‚ with how the customer see’s the IWatch‚ what they would like to see be included‚ what will make the consumer stay with the brand Apple over its
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Perceptual Map Situation Analysis The Situation Analysis will help your company understand current market conditions and how the industry will evolve over the next eight years. The analysis can be done as a group or you can assign parts to individuals and then report back to the rest of the company. An online version of the Situation Analysis is available in the Getting Started area. (customers want better performing products) and for size is -0.7 (customers want smaller products). At the end of
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camera -A music and video player - A new look • At stake is the multimedia departement 3 BlackBerry Case Perceptual map with two factors 2 Sony Ericsson M 1‚5 600i 1 Motorola Q 0‚5 0 -2 -1‚5 -1 -0‚5 0 -0‚5 Sidekick3 Nokia 9300 -1 0‚5 Palm Treo 700p 1 1‚5 S1 Overall S3 S2 RIM BlackBerry Pearl With this perceptual map‚ the Pearl seems to be able to meet the needs of all the Segments and not only the segment 1 which could be the boardroom
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invites consideration of the relationship among phenomena in individual places including the relationship between humans and the physical world. The 3rd theme is region. An area on the earth’s surface marked by a degree of formal‚ functional or perceptual
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Presented by Jeannine Komonosky Long Le James E. Salter Copyright © 2005 SalterQuest.com. All Rights Reserved. Introduction • Watch Industry • Key Brand Components • Current Brand Strategy • Image Associations • Perceptual Map • Competitive Position • Industry Analysis • Opportunities & Threats • • • • Strengths Weaknesses Brand Report Card Revised Branding Goal and Strategy • Revised Brand Messaging Copyright © 2005 SalterQuest.com. All Rights Reserved. Watch Industry • History – Industry
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Lines 11 Target Market Analysis 11 Positioning Strategy 11 Business Opportunities 11 Appendix 1: Market and Customer Segmentation Figures 13 Appendix 2: Cruise Line Positioning and Target Marketing Selection Figures 16 Appendix 3: Perceptual Maps 18 Bibliography: 23 Executive Summary The North American cruise industry is the most exciting growth category in the entire leisure market. Ships are not viewed just as a means of transport‚ but as floating resorts that compete with land-based
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response of our sensory receptors (eyes‚ ears‚ nose‚ mouth‚ and fingers) to basic stimuli (light‚ color‚ sound‚ odor‚ and texture). • Perception is the process by which sensations are selected‚ organized‚ and interpreted. 2-4 Figure 2.1 Perceptual Process We receive external stimuli through our five senses 2-5 Hedonic Consumption • Hedonic consumption: multisensory‚ fantasy‚ and emotional aspects of consumers’ interactions with products • Marketers use impact of sensations
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Enhance is targeted towards women 25-45 years old with dry hair. During ASSESSOR’s Advertising Recall‚ total unaided recall for Enhance was 76%; among those who recalled the Enhance ad‚ almost 50% recalled that Enhance was "for dry hair". The perceptual maps in Exhibit 3 showed that Enhance was positioned 1) med/high conditioning; med/low clean‚ and 2) med/high conditioning; medium effects on hair. This positioning doesn’t make sense. During ASSESSOR’s Product Acceptance phase‚ the callback interviews
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Innocent Smoothies Marketing Contents Page Page 2 • Introduction • Chapter 1 Perceptual Map Page 3 • 1.1 Axes of Perceptual Map • 1.2 The Marketplace Page 4 • Chapter 2 The Marketing Mix • 2.1 Product Page 5 • 2.2 Price • 2.3 Promotion • 2.4 Place • Page 6 • Chapter 3 Segmentation • 3.1 Demographic Segmentation Page 7 • 3.2 Geodemographic Segmentation Page 8 • 3.3 Product Diversification • 3.3.1 Families • 3.3.2 Young Children • Conclusion
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