Introducing the Sa Sa International Holding Limited (China) Sa Sa International Holding Limited‚ a Hong Kong leading cosmetics retailing group in Asia. Sa Sa has approximately 220 stores and retail counters across different regions in Asia. Together with it owns brand and other international brands; Sa Sa offered over 600 brands of skin care‚ and fragrance‚ make-up and hair care products. In 2005‚ in order to track the fast growing trend of China Cosmetic industry‚ Sa Sa International Holding Limited
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a result‚ Coke Zero also displays promotional advertisements on television that place masculine males at the centre of attention‚ highlighting how a sip of Coke Zero can make them invincible and ‘get the girl’. Perceptual Map - Soft Drink Perceptual Map The above perceptual map (see figure 4.6) shows Coke Zero positioned on the left-hand side towards the ‘High Caffeine Level’ and ‘Low Calories’ section. Although the amount of caffeine in this soda is relatively small when compared to a cup
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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BIG THING ADVERTISING Scoot Advertising Proposal BigThing Advertising 24C Seah Street Singapore‚ 189702 T (65) 63678714 F (65) 63678712 enquiries@bigthing.com BigThing Table of Contents Executive Summary Situational Analysis Key Strategy Creative Strategy Creative Execution Promotional Activities Media Selection Activity Plan Summary of All Cost Campaign Evaluation Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive
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8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market Coverage 10 POSITIONING 10 Perceptual Maps 11 Value Map 12 APPENDIX (TABLES) 13 SOURCES 18 SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING PRACTICE IN AUTOMOTIVE INDUSTRY GENERAL INFORMATION Companies cannot connect with all customers in large‚ broad‚ or diverse markets. But
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change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone iPad Mac Mac QUESTION MARK Mac * The Mac software in the Question Mark category shows their potential to either gain market share or degenerate to the Dog category. In both cases‚ current statistics show high growth rates and low
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CONSUMER BEHAVIOR CASE STUDY 1-1 Total Marketing Strategy: You Won’t Come Back by Chance On February 9‚ 2000‚ the European Commission accepted a merger between the two biggest French oil companies‚ Totalfina and Elf Aquitaine‚ to become The Total Group. The Total Group became the sixth largest oil company in the world. Operating in more than 130 countries‚ Total has activities in all aspects of the oil industry: exploration‚ refining and distribution petroleum‚ and petro-chemical products
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SEGMENTATION‚ TARGETING AND POSITIONING One of the most important issues that high-tech firms wrestle with is the choice of an initial target market with their promising new technologies. The rationale behind segmenting markets and selecting a target is to identify groups of customers who share similar needs and buyer behaviour characteristics and who are responsive to the firm’s offering. Leading authors like Kotler present the organization as a value creation and delivery sequence. In its first
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devices‚ personal computers‚ and portable digital music players‚ and sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The Company’s products and services include iPhone‚ iPad‚ Mac‚ iPod‚ Apple TV‚ a portfolio of consumer and professional software applications‚ the iOS and OS X operating systems‚ iCloud‚ and a variety of accessory‚ service and support offerings. The Company also sells and delivers digital content and applications
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Capsim‚ will help provide us with a picture of the current conditions of the market and how it will develop in the next 8 years (rounds). This analysis will include five elements; 1) Perceptual Map‚ 2) Industry Demand Analysis‚ 3) Capacity Analysis‚ 4) Margin Analysis‚ 5) Consumer Report. The perceptual map will assist in determining each step of our research and development‚ to help us plan how best to grow and develop our products over time based on customer expectations for product size
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