Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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competitive strategy in order to survival and develop. If Red Ocean is the term used to call the traditional market‚ Blue Ocean is a new term which implies the market spaces that companies need to exploit to become a winner in the market. What are the differences between Red Ocean and Blue Ocean which the firms need to know to have a lucid choice? In this essay‚ the first part will provide an overview of Blue Ocean strategy. How to create a Blue Ocean and what a cornerstone of Blue Ocean strategy is are
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Blue ocean strategy 1. Brief introduction 2. Quotes and examples 3. Personal opinion and critics 1. Introduction This book is an introduction to blue ocean strategy. Strategy management is here divided in the two; the red and the blue strategy. First let’s talk about the red ocean‚ red for blood‚ where companies can be compared to sharks eating each other by competing on existing markets with unoriginal strategies especially by competing on price and try to get a bigger market share
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Blue Ocean Strategy MKT/421 August 11‚ 2014 Blue Ocean Strategy The Blue Ocean Strategy is a slang term for the uncontested market space for an unknown industry or innovation (Investopedia‚ 2014). Take the circus industry‚ for example‚ its appeal is in rapid decline as technology becomes more interesting than seeing chained animals perform. When the circus first came out‚ it was the 1700 where no one had ever seen performances of its kind. Now the traditional circus’s audiences are in
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TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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NIKE ANALYSIS USING THE BLUE OCEAN STRATEGY Nike Corporate Strategy Mission Statement: “Our mission at Nike is to be a company that surpasses all others in the athletic industry”. Visual Awakening Competitors - Reebok Key Opportunities Threats Internal & External Industry Analysis Visual Exploration Major and Subordinate Problems: Finance –Declining stock market price. Strategy Formulation- Loss in market share for shoes and apparel to non-traditional athletic companies . Marketing-
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| HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time) Table of Contents: Letter of Approval Declaration Acknowledgements Executive Summary Introduction Literature Review
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Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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blue ocean strategy ® Go where profits and growth are – and where the competition isn’t www.blueoceanstrategy.com © Kim & Mauborgne R esearching the history of blue ocean
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La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press Nº Páginas: 256 Principios para desarrollar una estrategia de océano azul. Pag 2 ISBN: 1591396190 EL AUTOR: W. Chan Kim es actualmente profesor de Estrategia y Gestión Internacional en INSEAD‚ en Fontainebleau
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