Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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Chapter I Introduction Guidance and Counseling System is the most critical discipline office in many institutions such as the education sectors. Schools‚ Colleges‚ and Universities are depending on the Guidance Office to guide students to secure their welfare mentally and academically. Students that are carefully guided by the office until they graduated are most likely to be successful in their professional careers. Guidance and Counseling System is composed of many services that help the student
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EXEMPTIONS/AMENDMENTS IN/WITHDRAWAL OF EXISTING EXEMPTIONS Rate of service tax restored to 12% As per section 66‚ the charging section under earlier regime‚ rate of service tax was 12% of the value of taxable services. However‚ the rate of service tax was reduced to 10% vide Notification No. 8/2009 ST dated 24.02.2009. With effect from 01.04.2012‚ Notification No. 02/2012-ST dated 17.03.2012 rescinded the said notification and the rate of service tax was restored to 12% for the period between 01.04.2012 to
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Services Marketing Name：Hang Hu Student number: 12350648 Date:26/03/2014 Introduction: As a Level 2 student studying Advertising and marketing‚ Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com‚ 2014). It is considered to be a special kind of marketing‚
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“try to understand what it is to be human” Biocultural approach: the relationship between what humans have inherited genetically and what they learn culturally Holistic: understanding people with all aspects of human nature Comparative: cross cultural Ethnocentric: a view that is centered on a specific ethnic group (usually ones own) belief in the superiority in ones ethnic group Cultural Relativism: a view that considers human interaction and behavior within their own culture. Sex vs. gender
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The tertiary sector of the economy (also known as the service sector or the service industry) is one of the three economic sectors‚ the others being the secondary sector (approximately the same as manufacturing) and the primary sector (agriculture‚ fishing‚ and extraction such as mining). The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability‚ what is termed affective
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Reading Between the Lines: PREPARING FOR THE CIVIL SERVICES EXAMINATION Designed‚ Written and Compiled by Nikhil Pavan Kalyan‚ IAS Contributions by: Ravi Shankar Shukla‚ IAS Shena Aggarwal‚ IAS Vibhu Goel‚ IAS Ajay Singh Tomer‚ IAS Ramachandran R‚ IAS K Thavaseelan‚ IAS Anupam Saha‚ IAS Harshika Singh‚ IAS Bhuvnesh Pratap Singh‚ IAS Rukmani Riar‚ IAS Nitesh Patil‚ IAS Suhas Sivanna‚ IAS Prince Dhawan‚ IAS Surabhi Malik‚ IAS Mangeh Kumar‚ IAS Dr. Piyush Singla‚ IAS Rajanvir
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Service package of MITSOB Before describing about the service package of MITSOB I would like to give an overview of what SERVICE is .. “Any act or performance which one party offers to another that is essentially intangible in nature and which never result in ownership of anything is known as service .” Now according to this definition of service I would like to define the service package of MITSOB MITSOB is a service firm it only and only offers service. MITSOB is an education institution which
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Jane Doe July 18‚ 2010 ACC300 Prepare responses to Questions 1 & 4‚ and Coach Problems CP 2-1 from Ch. 2 of Fundamentals of Financial Accounting. Lester’s Home Healthcare Services (LHHS) was organized on January 1‚ 2005‚ by four friends. Each organizer invested $10‚000 in the company and‚ in turn‚ was issued 8‚000 shares of stock. To date‚ they are the only stockholders. During the first month (January 2005)‚ the company had the following six events: a. Collected
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year in the form of ecological services. Most people take for granted the services that our ecosystems provide at no cost. These services are essential to our way of life and happen behind-the-scenes on a daily basis. Protection from the sun’s harmful ultraviolet rays is one such service that we take for granted. Support and growth of plants‚ wildlife‚ and bacteria that supply the majority of medicines is another important service. Unfortunately many of these services are not only taken for granted
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