Introduction to Journalism What it Means Journalism as a craft‚ a profession and even as a trade or business is over twocenturies old. It was made possible by the coming together of a number of tech nologies as well as several social‚ political and economic developments. Them a i n t e c h n o l o g i e s t h a t f a c i l i t a t e d t h e d e v e l o p m e n t o f l a r g e s c a l e p r i n t i n g a n d distribution of print material were the printing press. Journalism is the art and science
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distinguished itself as a leading institution and a major contributor to the economic advancement in Nigeria. Guaranty Trust Bank Plc with its headquarter at Victoria Island‚ Lagos as at December 2011 had an operating income of N141.729 billion‚ net income of N52.654 billion‚ total asset of N1‚525.010 billion and a total equity of N235.911 billion and it had more than two thousand‚five hundred employees in Nigeria. Its subsidiaries include Guaranty Trust Assurance Plc‚ GTB Registrars Ltd‚ GT Homes Ltd‚ GTB
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assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions and feelings about a product and its performance. Hence a brand should have positive brand equity so that customers react more favorably to it. Besides that‚ marketers need to position their brands clearly in target customer’s minds. In positioning a brand‚ marketer should establish a mission for the brand and a vision of what the brand must be
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BRANDING Dr Dale Miller Course Convenor Seminar 3 Customer based brand equity ‘Brand news’ Customer based brand equity/ FBBE Uncles ed (2010) Noor‚ Styles & Cowley Ch.2 Read Ch 14 Fournier Be prepared to discuss Fournier’s work; Advanced students will also discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature and
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60 per cent from 2006 until 2011‚ reaching an all time high of 23.90 per cent in December 2011. The NBS measures unemployment rate by the number of people actively looking for a job as a percentage of the labour force. In its Economic Report on Nigeria released in May this year‚ the World Bank noted that “Nigeria’s annual growth rates that average over seven per cent in official data during the last decade place the nation among the fastest growing economies in the world noting that the growth has
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Sources of brand equity The sources of brand equity come from TV commercials‚ sponsorship‚ events‚ promotion‚ logo‚ package and the slogan. Details of each are as follow: TV Commercials: The Main characters in the commercials are always male. This emphasizes the masculine nature of the beer and infers that the beer is for man. Another special point is that quite a number of them are about relationship encounters (e.g. in bars‚ supermarkets etc)‚ this communicates the joy of life. Furthermore
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Compare & Contrast Report on Guatemala and Nigeria – Teams 3 & 4 Section 1 – Introduction The following report is a compare and contrast of the viability for starting a business in either Guatemala or Nigeria. It will also include some details on the overall business climate of both countries and other geographic‚ social‚ and economic factors. Factors that we will discuss include standards of living‚ education‚ overall economy‚ infrastructure‚ communication‚ transportation‚ geographic‚ climate
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RED BULL: BUILDING BRAND EQUITY IN NEW WAYS 02-05-2011 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change depending on the market or country? Answer: Red Bull has a strong marketing strategy for communicating product value to customers. The strategy for building the brand has been created around a simple goal. Whenever a consumer is in need of energy‚ the company wants then to automatically think of Red Bull. The brand uses traditional media channels
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2105AFE – INTRODUCTION TO BUSINESS LAW – Semester 1 2013 LECTURE PLAN Students should complete the readings each week prior to the lecture. Reading references are to the customised text (Gibson‚ A.‚ & Fraser‚ D.‚ Introduction to Business Law Custom Book 5/E (2012) - (ISBN: 9781486010875). | | |Readings | |Week |Topic
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Analysis of the challenges of religion and ethnicity on political stability in Nigeria’s fourth republic (1999-2011) INTRODUCTION Background to the Study Basically‚ Nigeria is a plural society and heterogeneous in virtually all the facet of life. The custom and tradition of Nigerians is so diverse to the extent that Nigeria as a country is now confronted with the problem of religion and ethnicity towards their political stability. The origin and history of ethnic conflict (societal wars and violence)
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